# Belvoir Media Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/belvoir-media-group

- Industry: Internet
- Headquarters: Norwalk, US
- Website: www.dogster.com
- Total disclosed funding: $1M
- Latest round: Angel (Sep 14, 2006)
- Investors on record: 1

## About

Belvoir Media Group LLC operates Dogster, a resource hub for dog owners, offering expert articles, training advice, and an online shop for pet products.Founded in 2004 and headquartered in Norwalk, US, Dogster provides a platform for dog care information. In April 2011, it was acquired by SAY Media, a portfolio company of several venture capital firms. The company has completed 2 deals, with its latest funding round being an Angel round in which it raised USD 1.00 mn from Felicis Ventures, totaling USD 1.00 mn raised.Dogster focuses on providing comprehensive resources for dog care, health, and training, serving as a platform for dog owners seeking expert guidance. The company offers over 3,600 veterinarian-reviewed articles covering more than 300 health topics, along with health and wellness guides, training tips, and nutrition advice. Additionally, Dogster has an online shop curated by veterinarians and pet experts, offering products aimed at enhancing the well-being of dogs, catering primarily to dog owners in the US, UK, Canada, and Australia.Dogster's revenue model includes product sales through its online shop and potential subscription services for premium content. The company engages in direct-to-consumer transactions, allowing pet owners to purchase various products recommended by veterinarians, including grooming supplies and health supplements. Revenue generation may also involve partnerships with retailers to expand product reach.While specific details on upcoming products were not disclosed, the company is likely to focus on enhancing its online offerings. The acquisition by SAY Media suggests potential access to larger market resources, which may facilitate future expansions into additional geographic regions. The recent funding from the Angel round will likely be utilized to support these growth initiatives.

## Funding rounds

- Angel, Sep 14, 2006, $1M — Felicis Ventures

## Investors

- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Angel