# Belong

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/belong-2

- Industry: Financial Services
- Headquarters: Bengaluru, India
- Website: www.getbelong.com
- Total disclosed funding: $5M
- Latest round: Seed (Jul 9, 2025)
- Investors on record: 2

## About

Belong is an innovative financial platform based in India, specifically catering to Non-Resident Indians (NRIs) with investment and savings solutions, particularly through high-interest Fixed Deposits in partnership with Indian banks.Founded in 2024, Belong is a financial technology company headquartered in Bengaluru, India, that focuses on providing seamless investment options for NRIs. The company raised USD 5 mn in Seed funding on July 9, 2025, led by Elevation Capital, with additional participation from Relentless VC. The founder's background is not available, but the firm has one recorded deal to date.Belong primarily offers a comprehensive financial app designed for Non-Resident Indians (NRIs) to facilitate seamless investment and savings options in India. Its core product is a high-interest USD-based Fixed Deposit (FD) in partnership with Indian banks located in GIFT City, allowing users to invest a minimum of USD 5,000 across various time periods with competitive interest rates. The app also features financial tools, including an NRI FD comparison tool, a residential status calculator for tax purposes, and a compliance compass to ensure adherence to financial regulations. The company serves a growing customer base in the UAE and plans to expand its offerings to include foreign currency savings accounts, credit cards, and mutual funds in the future.Belong generates revenue through its financial products tailored for NRIs, primarily from the interest differential on high-interest fixed deposits. When an NRI invests through the Belong platform, they transfer funds from their UAE bank account into a fixed deposit, which allows Belong to earn a commission from partnered banks based on the total amount deposited. The platform supports direct-to-consumer transactions, facilitating onboarding through its app, which includes doorstep KYC and streamlined fund transfers, designed to provide tax-free returns, enhancing user engagement.In July 2025, Belong raised USD 5 mn in Seed funding, which will support its expansion plans. The company aims to launch several new financial products, including foreign currency savings accounts and mutual funds. Additionally, Belong is focusing on expanding its services to new markets, particularly targeting NRIs in regions beyond the UAE, with specific plans still to be detailed. This funding will be instrumental in facilitating these initiatives.

## Funding rounds

- Seed, Jul 9, 2025, $5M — Elevation Capital, Relentless VC

## Investors

- Elevation Capital — Seed
- Relentless VC (https://capitalatlas.ai/funds/relentless-vc) — Seed