# Belly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/belly

- Industry: Marketing/Advertising
- Headquarters: Chicago, US
- Website: www.bellycard.com
- Total disclosed funding: $29M
- Latest round: Series B (Aug 15, 2013)
- Investors on record: 7

## About

Belly Inc. specializes in providing customer loyalty solutions, helping businesses enhance customer engagement through innovative digital loyalty programs and rewards systems.Belly Inc. operates as a loyalty program provider, established in Chicago, US. The company raised USD 13.60 mn in Series B funding on August 15, 2013, from notable investors including 7-Eleven, Andreessen Horowitz, and Cisco Systems. Juan Cuevas serves as the CEO of the company.Belly Inc. offers a range of loyalty solutions designed to assist businesses in building customer loyalty through user-friendly digital platforms. These services include customizable rewards programs that provide businesses with tools to enhance customer engagement. The platform integrates seamlessly with existing business operations, allowing customers to earn rewards in a convenient manner and fostering long-term relationships between businesses and their clients.The company generates revenue primarily through subscription fees from businesses utilizing its loyalty programs. Additionally, Belly earns transactional fees associated with customer engagement activities, ensuring a steady income stream as businesses invest in enhancing customer loyalty through the platform.Belly Inc. intends to leverage recent Series B funding to expand its product offerings by introducing new features aimed at improving customer interactions by the end of 2014. Additionally, the company is targeting expansion into new markets, particularly in North America and Europe, to tap into a broader customer base. The funding raised will support these initiatives by enhancing technology infrastructure and marketing efforts to drive user adoption.

## Funding rounds

- Series B, Aug 15, 2013, $14M — New Enterprise Associates, DAG Ventures, Cisco Systems, Andreessen Horowitz, 7-Eleven, Lightbank
- Series B, Apr 24, 2012, $12M — Andreessen Horowitz, Lightbank
- Series A, Apr 3, 2012, $2.5M — Silicon Valley Bank, Lightbank
- Series A, Oct 7, 2011, $0.4M — Lightbank

## Investors

- Lightbank (https://capitalatlas.ai/funds/lightbank) — Series A, Series B
- Silicon Valley Bank — Series A
- Andreessen Horowitz (https://capitalatlas.ai/funds/andreessen-horowitz) — Series B
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series B
- Cisco Systems — Series B
- 7-Eleven — Series B