# Bellwether Coffee Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bellwether-coffee

- Industry: Consumer Products
- Headquarters: Berkeley, US
- Website: www.bellwethercoffee.com
- Total disclosed funding: $44M
- Latest round: Series B (Aug 20, 2019)
- Investors on record: 10

## About

Bellwether Coffee Co. designs and manufactures advanced coffee roasting solutions, empowering businesses to produce fresh coffee in-house while promoting sustainability and efficiency.Founded in 2013 in Berkeley, US, Bellwether Coffee Co. specializes in innovative coffee roasting technology. The company has successfully raised a total of USD 33.52 mn in Series B funding, led by DBL Partners with participation from various investors. The firm has completed a total of 4 deals, with their most recent funding round occurring on August 20, 2019. The founders include Gabriel Boscana, while Bill Rossi and Nathan Gilliland serve as CEOs.Bellwether Coffee specializes in electric, ventless, and automatic coffee roasting solutions that empower businesses to roast coffee in-house. Their flagship product, the Bellwether Shop Roaster, is recognized for its efficiency and capacity. It allows cafes, restaurants, and micro-roasteries to roast up to 1.5 kg (3.3 lbs) of coffee and includes an upgrade for up to 20 kg (44 lbs) per cycle. This system not only ensures fresher coffee but also significantly reduces supply chain costs, enabling clients to save up to 50% compared to wholesale prices while cutting their carbon footprint by up to 90%. The company primarily serves markets in North America and Europe, targeting independent coffee shops and culinary establishments.Bellwether Coffee generates revenue through direct B2B sales of its coffee roasting systems and upgrades. Clients typically enter into purchasing agreements that include an initial deposit and additional costs for upgrades, such as the Continuous Roasting system priced at USD 5,000. This model allows businesses to create their branded products on-demand, enhancing profitability and contributing to the sustainable coffee movement.Bellwether Coffee plans to leverage the recent Series B funding of USD 33.52 mn to support product innovation and market expansion. The firm aims to introduce new roasting products and enhance existing systems by late 2023. Additionally, they are targeting expansion into new geographic markets, specifically in Europe and Asia, to meet growing demand for in-house coffee roasting solutions. The funding will also bolster their operational capabilities and support marketing initiatives aimed at reaching new clients.

## Funding rounds

- Series B, Aug 20, 2019, $34M — DBL Partners, Tandem Capital, HCVC, FusionX Ventures, Congruent Ventures, XN Ventures, Coffee Bell, Spindrift Equities, Balius Partners
- Series A, Aug 14, 2018, $10M — Tandem Capital, New Ground Ventures, HCVC, FusionX Ventures, Congruent Ventures, XN Ventures

## Investors

- Tandem Capital (https://capitalatlas.ai/funds/tandem-capital) — Series A, Series B
- New Ground Ventures (https://capitalatlas.ai/funds/new-ground-ventures) — Series A
- HCVC (https://capitalatlas.ai/funds/hcvc) — Series A, Series B
- FusionX Ventures (https://capitalatlas.ai/funds/fusionx-ventures) — Series A, Series B
- Congruent Ventures (https://capitalatlas.ai/funds/congruent-ventures) — Series A, Series B
- XN Ventures (https://capitalatlas.ai/funds/xn-ventures) — Series A, Series B
- DBL Partners (https://capitalatlas.ai/funds/dbl-partners) — Series B
- Coffee Bell — Series B
- Spindrift Equities — Series B
- Balius Partners (https://capitalatlas.ai/funds/balius-partners) — Series B