# Bellabox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bellabox

- Industry: Consumer Products
- Headquarters: Singapore, Singapore
- Website: www.bellabox.sg
- Total disclosed funding: $1.4M
- Latest round: Series A (Jan 21, 2013)
- Investors on record: 4

## About

Bellabox is a beauty subscription service delivering curated boxes of lifestyle product samples to subscribers, enabling discovery of various beauty solutions and minimizing purchase regrets.Bellabox was founded in 2011 in Singapore and specializes in a beauty subscription service. The company was co-founded by sisters Emily and Sarah Hamilton. In September 2014, Bellabox raised USD 2.7 mn in venture financing from Allure Media, marking it as an investment target. The company has completed 2 deals to date.Bellabox's primary offering is its beauty subscription service, which delivers curated boxes of beauty and lifestyle product samples directly to subscribers. Launched in October 2011, this service allows users to discover a variety of products, ranging from skincare and makeup to haircare and wellness items. Each box typically includes five or more deluxe-sized samples, enabling subscribers to experiment with different brands and products before committing to full-size purchases. The service targets beauty enthusiasts in Australia and Singapore, with the aim of minimizing the regret associated with unsuitable purchases. Additionally, Bellabox has engaged in partnerships with over 200 beauty brands, providing a diverse selection of products that appeals to a wide demographic within the beauty market.Bellabox operates on a subscription-based revenue model, generating revenue from monthly subscriptions and direct transactions from consumers who purchase full-size products via Bellabox’s online platform. The company's EBITDA for the most recent year, 2015, was USD 190,469.20. The total revenue for the most recent year, 2017, is reported as USD 0.Following its latest funding round in September 2014, where Bellabox raised USD 2.7 mn from Allure Media, the company aims to enhance its service offerings. Future strategies include launching new product lines tailored to customer preferences and expanding into new regions, although specific markets are yet to be detailed. The funding will support these initiatives, helping Bellabox to strengthen its market presence and diversify its product offerings.

## Funding rounds

- Series A, Jan 21, 2013, $1.4M — Elevation Capital, Monash Private Capital, Square Peg, Apex Capital Partners

## Investors

- Elevation Capital — Series A
- Monash Private Capital (https://capitalatlas.ai/funds/monash-private-capital) — Series A
- Square Peg (https://capitalatlas.ai/funds/square-peg) — Series A
- Apex Capital Partners (https://capitalatlas.ai/funds/apex-capital-partners) — Series A