# Bel Services

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bel-services

- Industry: Consumer Products
- Headquarters: Bangkok, Thailand
- Website: www.belperfumes.com
- Total disclosed funding: $2.3M
- Latest round: Series A (Dec 26, 2012)
- Investors on record: 1

## About

Based in Bangkok, Thailand, and founded in 2006, Bel Services Pte. Ltd., d.b.a. Bell Perfumes operates as a creator, importer, and distributor of French and international perfumes as well as cosmetic products. The company collaborates with celebrities to design and endorse fragrances

The company provides a wide range of perfumes, including sexy diva, material doll, secret, sexy night, Mario Maurer, sexy me, and drama queen.

Bell Perfumes generates revenues from the sale of products through its e-commerce platform as well as various other distribution channels, such as department stores, selective, convenient stores, drugstores, modern and general trade, direct sales, B2B, and corporate sales.

## Funding rounds

- Series A, Dec 26, 2012, $2.3M — Hera Capital

## Investors

- Hera Capital (https://capitalatlas.ai/funds/hera-capital) — Series A