# Beintoo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beintoo

- Industry: Internet
- Headquarters: Milan, Italy
- Website: www.beintoo.com
- Total disclosed funding: $5M
- Latest round: Series A (Jun 20, 2012)
- Investors on record: 1

## About

Beintoo is a digital advertising and mobile marketing firm focused on providing comprehensive marketing solutions that enhance brand engagement and consumer experience through data-driven strategies.Founded in 2010 and headquartered in Milan, Italy, Beintoo specializes in digital advertising solutions. The company has successfully closed 3 deals to date, with significant funding achieved in October 2012 when it raised USD 2 million from TLcom Capital. CEO Andrea Campana leads the firm, which has a strong presence in Italy, Spain, and Germany.Beintoo offers advanced digital advertising and mobile marketing solutions, utilizing proprietary technologies to create comprehensive full-funnel advertising strategies. Their services include mobile advertising campaigns that aim to enhance brand awareness and drive physical store traffic while ensuring consumer experience and brand safety. With a proprietary SDK, Beintoo collects anonymous geolocation data from consenting users to provide precise analytics and insights into consumer behavior, serving a diverse client base across multiple geographical markets.In the most recent financial year of 2023, Beintoo reported revenue of USD 15.65 mn and an EBITDA of USD 2.45 mn. The company's revenue model is primarily based on B2B digital marketing services, where clients engage Beintoo for tailored advertising campaigns, often utilizing subscription-based pricing for ongoing analytics and performance-based strategies that align the firm's success with client outcomes.Beintoo plans to leverage its latest funding of USD 2 million from October 2012 to enhance its product offerings and expand into new geographic markets. The company aims to launch new advertising solutions designed to improve client targeting and engagement. Additionally, Beintoo is exploring opportunities in emerging markets across Europe and aims to solidify its presence in these regions by 2025.

## Funding rounds

- Series A, Jun 20, 2012, $5M — Innogest

## Investors

- Innogest (https://capitalatlas.ai/funds/innogest) — Series A