# Beijing Zhiketong Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-zhiketong-technology-co

- Industry: Software
- Headquarters: Beijing, China
- Website: www.zhiketong.com
- Total disclosed funding: $102M
- Latest round: Series D (Nov 4, 2020)
- Investors on record: 9

## About

Beijing Zhiketong Technology Co., Ltd. specializes in providing advanced digital marketing solutions to the service industry, focusing on enhancing direct sales capabilities for businesses through innovative data analytics and operational consulting.Founded in 2014 and headquartered in Beijing, China, Beijing Zhiketong Technology Co., Ltd. operates primarily in the digital marketing sector, enhancing sales strategies for the service industry. The company has secured funding through various rounds, with its most recent being a Series D round on November 4, 2020, where it raised USD 50.00 mn led by Vision Plus Capital and WayView Capital, with participation from notable investors including Sequoia Capital and Shunwei Capital Partners. Hua Liu serves as the founder and CEO, leading the company through its growth in the competitive digital marketing landscape.Beijing Zhiketong Technology Co., Ltd. offers Zhijiatong, a comprehensive digital marketing solution aimed at the service industry. The suite includes data analytics, user experience design, and operational consulting, all designed to maximize sales potential by leveraging insights from market trends and customer behaviors. The company serves a diverse clientele in the hospitality sector, including major hotel chains like Accor and Shangri-La, and is expanding its services across the Greater China region and beyond.Beijing Zhiketong Technology Co., Ltd. generates revenue through a subscription-based model, fostering ongoing partnerships primarily with service-oriented businesses in the hospitality industry. Through tiered subscription packages, clients gain access to a range of digital marketing tools and data analytics, tailored to their operational needs. The service structure is designed to accommodate businesses of various sizes, from boutique hotels to large hotel chains, enhancing customer engagement and driving sales.As of November 2020, Beijing Zhiketong Technology Co., Ltd. is leveraging its recent USD 50.00 mn funding from the Series D round to develop new products and expand into international markets. The company plans to enhance its digital marketing solutions and is targeting expansion beyond the Greater China region to tap into new geographic markets strategically. This growth strategy aims to diversify its offerings and increase its client base by providing tailored marketing solutions that meet the evolving needs of service-oriented businesses.

## Funding rounds

- Series D, Nov 4, 2020, $50M — Hong Shan, Axiom Asia Private Capital, Shunwei Capital, Vision Plus Capital, WayView Capital, Shanghai Yijing Investment Co. Ltd.
- Series C, Aug 21, 2019, $42M — Lightspeed Venture Partners, Hong Shan, IDG Capital, Shunwei Capital, Vision Plus Capital, WayView Capital
- Series B, Sep 27, 2018 — Lightspeed Venture Partners, Hong Shan, IDG Capital, Shunwei Capital
- Series B, Mar 1, 2018 — Lightspeed Venture Partners, Gobi Partners, IDG Capital, Shunwei Capital
- Series A, Aug 1, 2017, $10M — Lightspeed Venture Partners, IDG Capital
- Series A, Jul 31, 2015 — Gobi Partners

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Series A, Series B
- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A, Series B, Series C
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B, Series C
- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Series B, Series C, Series D
- Hong Shan — Series B, Series C, Series D
- Vision Plus Capital (https://capitalatlas.ai/funds/vision-plus-capital) — Series C, Series D
- WayView Capital (https://capitalatlas.ai/funds/wayview-capital) — Series C, Series D
- Axiom Asia Private Capital (https://capitalatlas.ai/funds/axiom-asia-private-capital) — Series D
- Shanghai Yijing Investment Co. Ltd. — Series D