# Beijing Xiachufang Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-xiachufang-technology-co

- Industry: Internet
- Headquarters: Beijing, China
- Website: www.xiachufang.com
- Total disclosed funding: $30M
- Latest round: Series B (Jul 15, 2015)
- Investors on record: 6

## About

Beijing Xiachufang Technology Co., Ltd. is a culinary platform dedicated to food enthusiasts, providing an array of services including recipe sharing and meal planning tools to enhance home cooking experiences.Founded in 2011 in Beijing, China, Beijing Xiachufang Technology Co., Ltd. offers a culinary content platform for food lovers. The company has successfully raised RMB 33 million in its most recent funding round from GenBridge Capital, which contributes to its growth strategy. Xusheng Wang serves as both the CEO and the founder, having previously established other initiatives in the culinary space.??? specializes in providing a comprehensive platform centered around culinary content and services, primarily aimed at food enthusiasts and home cooks. The company offers a robust suite of features, including recipe sharing, cooking videos, interactive meal planning tools, and grocery shopping integrations. These offerings cater to users looking to enhance their cooking skills, discover new recipes, and streamline their meal preparation process. The platform serves a diverse clientele ranging from novice cooks to experienced chefs, primarily targeting the domestic market in China but also extending its reach to food lovers in other regions. By facilitating user-generated content and community engagement, ??? addresses the challenges of meal inspiration and planning, fostering a vibrant community centered around culinary creativity.??? generates revenue through a combination of subscription services and partnerships. Users can access premium content and features by subscribing to a monthly or annual plan, allowing them to enjoy an enhanced experience with exclusive recipes and personalized recommendations. Additionally, the company collaborates with retailers to offer integrated grocery shopping solutions, wherein users can purchase ingredients directly through the platform. The pricing structure for these subscriptions typically reflects the value of the curated content and services provided, positioning ??? as a competitive player in the culinary tech space. By maintaining a direct-to-consumer model paired with strategic partnerships, ??? effectively monetizes its offerings while fostering user loyalty and engagement.Following the RMB 33 million funding raised in March 2020, future growth strategies for Beijing Xiachufang Technology Co., Ltd. include the development of new products aimed at enhancing user engagement and expanding into international markets. The company plans to introduce innovative features and possibly launch versions of its platform tailored to new regions by 2023. The recent funding will support these initiatives by enhancing technological capabilities, improving user experience, and expanding marketing efforts to reach a broader audience.

## Funding rounds

- Series B, Jul 15, 2015, $30M — Ceyuan Ventures, Trustbridge Partners, JD.com, Inc., China Growth Capital
- Series A, Oct 13, 2012 — Ceyuan Ventures, Trustbridge Partners
- Seed, Jun 1, 2012 — TiSiWi, Unity Ventures

## Investors

- TiSiWi (https://capitalatlas.ai/funds/tisiwi) — Seed
- Unity Ventures (https://capitalatlas.ai/funds/unity-ventures) — Seed
- Ceyuan Ventures (https://capitalatlas.ai/funds/ceyuan-ventures) — Series A, Series B
- Trustbridge Partners (https://capitalatlas.ai/funds/trustbridge-partners) — Series A, Series B
- JD.com, Inc. — Series B
- China Growth Capital (https://capitalatlas.ai/funds/china-growth-capital) — Series B