# Beijing UMU Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-umu-technology-co

- Industry: Software
- Headquarters: Beijing, China
- Website: www.umu.cn
- Total disclosed funding: $33M
- Latest round: Series C (Nov 1, 2021)
- Investors on record: 7

## About

Based in Beijing, China and established in 2014, UMU Technology Co., Limited operates as a SaaS company that focuses on education. It provides online courses, live streaming, performance analysis for enterprises, schools, and universities through artificial intelligence technology. The company's founder, Dongshuo Li, who worked at Google and has 11 years of training experiences and computer background.

The company's product is the performance learning platform that uses AI technology to provide video exercises and coaching feedback. It combines practice with work scenarios to enable trainers and educators to improve performance and results. Many enterprises are clients of the company, such as P&G, Pfizer, Novo Nordisk and so on.

The company's revenue is generated by providing the right to use learning platform to customers. In 2020, 60% of the company's revenue comes from international markets such as the United States and Japan, and the renewal rate for enterprises clients is 150%.

## Funding rounds

- Series C, Nov 1, 2021 — 5Y Capital, China Renaissance
- Series C, May 10, 2021 — 5Y Capital
- Series C, Mar 25, 2021, $18M — Tencent Investment, GL Ventures
- Series B, Sep 14, 2020 — GL Ventures
- Series B, Jul 16, 2020, $14M — Gaocheng Capital
- Series A, Jan 1, 2019 — Xiamen Venture Capital, TAL Industry Fund

## Investors

- Xiamen Venture Capital (https://capitalatlas.ai/funds/xiamen-venture-capital) — Series A
- TAL Industry Fund (https://capitalatlas.ai/funds/tal-industry-fund) — Series A
- Gaocheng Capital (https://capitalatlas.ai/funds/gaocheng-capital) — Series B
- GL Ventures (https://capitalatlas.ai/funds/gl-ventures) — Series B, Series C
- Tencent Investment — Series C
- 5Y Capital (https://capitalatlas.ai/funds/5y-capital) — Series C
- China Renaissance (https://capitalatlas.ai/funds/china-renaissance) — Series C