# Beijing Shikelang International Sports Culture Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-shikelang-international-sports-culture-co

- Industry: Travel & Leisure
- Headquarters: Beijing, China
- Website: www.mudrun.cn
- Total disclosed funding: $6.3M
- Latest round: Series A (Dec 22, 2016)
- Investors on record: 5

## About

Beijing Shikelang International Sports Culture Co., Ltd. specializes in organizing adventure races, offering thrilling outdoor experiences designed to challenge participants' physical abilities and foster teamwork.Founded in 2014, Beijing Shikelang International Sports Culture Co., Ltd. is headquartered in Beijing, China, and operates under a model focused on adventure racing. The company has successfully conducted three deals, with the most recent being a Series A funding round in December 2016, raising CNY 10 million from investors Allin Capital and ChinaEquity Group.Mudrun.cn primarily focuses on providing adventure race experiences, designed to engage participants in physically challenging and thrilling outdoor activities. The company’s core offerings include a series of obstacle course events that are engineered to test endurance, strength, and teamwork among participants. These events are targeted at fitness enthusiasts and individuals seeking unique recreational experiences, addressing the growing demand for active lifestyle events. By creating a dynamic environment for competition and camaraderie, Mudrun.cn serves a diverse clientele, including fitness-focused individuals, corporate groups seeking team-building activities, and families looking for recreational outings. The company operates in various geographical markets across China, including major urban centers such as Beijing, Shanghai, and Guangzhou, where the popularity of outdoor sporting events is on the rise.Mudrun.cn generates revenue through entry fees collected from participants who register for its adventure races, creating a direct-to-consumer sales model. The company structures its transactions around individual event registrations, with different pricing tiers based on factors such as early registration discounts and group rates for corporate teams. Additionally, partnerships with local sponsors and vendors may enhance revenue through co-marketing initiatives and merchandise sales at events. While specific pricing details for individual events are not disclosed, the revenue model relies heavily on participant turnout, combined with potential revenue streams from merchandise and sponsorships. This structured approach allows Mudrun.cn to capitalize on the growing trend of experiential fitness events within the regions they serve.In December 2016, Beijing Shikelang International Sports Culture Co., Ltd. raised CNY 10 million in Series A funding, which will be utilized to enhance their adventure race offerings and expand into new markets. The company plans to launch several new event formats designed to attract a broader audience and is targeting expansion into additional major cities across China by 2020. This strategic growth is aimed at positioning Mudrun.cn as a key player in the outdoor sporting event sector within the rapidly growing fitness market.

## Funding rounds

- Series A, Dec 22, 2016, $1.4M — ChinaEquity Group, Allin Capital
- Series A, Sep 20, 2016, $3.6M — Zuoyu Capital
- Angel, Mar 1, 2015, $1.3M — Hongtai Aplus, Entertainment Works

## Investors

- Hongtai Aplus (https://capitalatlas.ai/funds/hongtai-aplus) — Angel
- Entertainment Works — Angel
- Zuoyu Capital (https://capitalatlas.ai/funds/zuoyu-capital) — Series A
- ChinaEquity Group (https://capitalatlas.ai/funds/chinaequity-group) — Series A
- Allin Capital (https://capitalatlas.ai/funds/allin-capital) — Series A