# Beijing Sanfo Outdoor Products

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-sanfo-outdoor-products

- Industry: Retail
- Headquarters: Beijing, China
- Website: www.sanfo.com
- Total disclosed funding: $7.8M
- Latest round: Series D (Dec 10, 2010)
- Investors on record: 3

## About

Based in Beijing, China, and founded in 2001, Beijing Sanfo Outdoor Products is an outdoor sports goods e-commerce platform that focuses on providing outdoor equipment. The company has been recognized as a Beijing Credit AAA Enterprise. Some enterprises, such as Schoeller, Polartec, Pertex, Primaloft, have cooperated with the company. In December 2010, it raised a CNY 23.4 million series D funding from Boxin Capital and individual investors. In 2015, Beijing Sanfo Outdoor Products was listed on the Shenzhen Stock Exchange.

Beijing Sanfo Outdoor Products mainly provides outdoor sports products, including tents, backpacks, jackets, quick-drying clothes and pants, mountain climbing equipment and water sports equipment, etc. The products cover outdoor scenes such as skiing, camping, running, hiking, mountaineering, and urban commuting. The company also provides services such as organizing outdoor activities and competitions, designing, building and operating outdoor sports camps, and outdoor experience education and training for young people.

The company generates revenue by providing services such as outdoor activity and event organization, outdoor experience education and training for youth, as well as outdoor sports equipment.

## Funding rounds

- Series D, Dec 10, 2010, $3.5M — Boxin Capital
- Series C, Jan 28, 2010 — Zero2IPO Ventures, Hongkun Capital
- Series B, Feb 1, 2008, $4.3M — Zero2IPO Ventures, Hongkun Capital

## Investors

- Zero2IPO Ventures (https://capitalatlas.ai/funds/zero2ipo-ventures) — Series B, Series C
- Hongkun Capital (https://capitalatlas.ai/funds/hongkun-capital) — Series B, Series C
- Boxin Capital (https://capitalatlas.ai/funds/boxin-capital) — Series D