# Beijing Reyun Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-reyun-technology-co

- Industry: Software
- Headquarters: Beijing, China
- Website: www.reyun.com
- Total disclosed funding: $37M
- Latest round: Series C (Oct 21, 2020)
- Investors on record: 8

## About

Based in China, Beijing Reyun Technology Co., Ltd. specializes in providing advanced advertising solutions, primarily through its cross-channel intelligent advertising platform designed for mobile application developers and game publishers.Beijing Reyun Technology Co., Ltd. was founded in 2013 in Beijing, China. The company focuses on delivering innovative advertising solutions for mobile applications and gaming sectors. In April 2021, Mobvista International Technology Limited acquired the company for CNY 1.5 billion in cash and stock. Dongli Bai serves as CEO, bringing leadership experience to steer the firm's continued growth. Reyun has successfully completed six deals to date, with the latest funding round being an Add-on Trade Sale that raised CNY 1.5 billion, led by Mobvista International Technology Limited and supported by investors including Bank Of China and NetEase.com, Inc.Reyun Data delivers an advanced cross-channel intelligent advertising platform known as XMP, tailored for mobile application developers and game publishers aiming to optimize international advertising efforts. The XMP platform streamlines ad creation, data analytics, and multi-platform integration to improve ROI metrics like user acquisition and monetization. By integrating data from nearly 600 channels, it provides insights for clients in gaming, e-commerce, finance, and education, aiding them in enhancing their advertising performance across various markets, primarily in Asia and expanding globally.Reyun Data employs a B2B revenue model, partnering with app developers and advertisers on the XMP platform. Revenue is generated through advertising spend charges and subscription models for access to platform features. The service encompasses ad performance monitoring and data-driven insights for optimizing advertising expenditures, with tiered pricing plans tailored to the scale of ad campaigns. Revenue is further supplemented by customized services for industries including gaming, e-commerce, and finance, ensuring aligned support with clients' marketing strategies.Looking ahead, Beijing Reyun Technology Co., Ltd. plans to enhance its XMP platform with upcoming product features aimed at improving user experience and advertising efficiency. The company seeks to expand its presence into new markets, particularly targeting regions beyond Asia, leveraging the recent funding of CNY 1.5 billion secured in April 2021 to support these initiatives. This funding will be allocated towards product development, market expansion, and strategic partnerships to solidify its position in the advertising technology landscape.

## Funding rounds

- Series C, Oct 21, 2020 — New Access Capital, Hidea Investment, Dongzheng Derui Investment, Puchao Capital, Hanli Capital, Shanghai Orient Securities Innovation Investment
- Series B, Jun 19, 2019, $14M — Fosun International, TEDA Venture Capital
- Series B, May 9, 2017, $14M — TEDA Venture Capital
- Series A, Nov 4, 2015, $7.9M — New Access Capital

## Investors

- New Access Capital (https://capitalatlas.ai/funds/new-access-capital) — Series A, Series C
- TEDA Venture Capital (https://capitalatlas.ai/funds/teda-venture-capital) — Series B
- Fosun International (https://capitalatlas.ai/funds/fosun-international) — Series B
- Hidea Investment (https://capitalatlas.ai/funds/hidea-investment) — Series C
- Dongzheng Derui Investment — Series C
- Puchao Capital — Series C
- Hanli Capital (https://capitalatlas.ai/funds/hanli-capital) — Series C
- Shanghai Orient Securities Innovation Investment — Series C