# Beijing Pineapple Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-pineapple-technology-co

- Industry: Financial Services
- Headquarters: Hangzhou, China
- Latest round: Series A (Nov 25, 2015)
- Investors on record: 1

## About

Based in Beijing, China and established in 2015, Beijing Pineapple Technology Co., Ltd. (Pineapple) is an investment company that focuses on equity investment in the new media, e-commerce, social platform and online celebrity economy industries.

The company’s main business is to create a vibrant social e-commerce ecosystem that leverages the influencer economy. The company’s self-developed platform offers a wide range of products, including apparel, footwear, accessories, cosmetics, and daily necessities.

The company generates revenue by providing a commission-based platform for influencers to sell products, offering premium services to brands for influencer marketing, and earning a margin on the products sold through its platform.

## Funding rounds

- Series A, Nov 25, 2015 — Riverhill Fund

## Investors

- Riverhill Fund (https://capitalatlas.ai/funds/riverhill-fund) — Series A