# Beijing Milian Technology & Trade Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-milian-technology-trade-co

- Industry: Internet
- Headquarters: Beijing, China
- Website: www.520yidui.com
- Latest round: Series B (Jun 10, 2020)
- Investors on record: 7

## About

Beijing Milian Technology & Trade Co., Ltd specializes in audio-visual social networking, providing a platform for real-time user interactions through features like video calls and live broadcasts, catering to diverse demographics.Founded in 2015, Beijing Milian Technology & Trade Co., Ltd is based in Beijing, China. The company focuses on developing social media applications that enhance user communication experiences. Zhe Ren, the founder, also serves as the CEO, and the company has engaged in 3 deals, with the most recent occurring on June 10, 2020.The primary product of Beijing Milian Technology & Trade Co., Ltd is ??, a social media application that facilitates immersive communication through video calls, group discussions, and live broadcasts. It targets various demographics seeking authentic social interactions, especially among young adults and professionals, and is well-received in markets across Asia and parts of Europe.The revenue model of ?? primarily relies on subscription services and in-app purchases. Users subscribe to tiered plans that provide enhanced features, generating consistent revenue. Additionally, the company earns revenue through partnerships for promotional content within the platform, catering to various user needs while ensuring broad market appeal.In June 2020, Beijing Milian Technology & Trade Co., Ltd secured a Series B funding round led by Xiaomi Group and Sky 9 Capital. The funding will support the development of new products and services, as well as expansion into new markets, particularly focusing on increasing its footprint in Europe by late 2021. The company aims to enhance its platform features and user experience to drive future growth.

## Funding rounds

- Series B, Jun 10, 2020 — Shunwei Capital, People.cn Co., Ltd, Lanchi Ventures, Sky 9 Capital, Lighthouse Capital, XVC, Xiaomi Group
- Series A, Dec 7, 2019 — Lanchi Ventures, XVC
- Series A, Mar 21, 2019 — Lanchi Ventures

## Investors

- Lanchi Ventures (https://capitalatlas.ai/funds/lanchi-ventures) — Series A, Series B
- XVC — Series A, Series B
- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Series B
- People.cn Co., Ltd — Series B
- Sky 9 Capital (https://capitalatlas.ai/funds/sky-9-capital) — Series B
- Lighthouse Capital (https://capitalatlas.ai/funds/lighthouse-capital) — Series B
- Xiaomi Group — Series B