# Beijing Meiri Etao Sharing Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-meiri-etao-sharing-technology-co

- Industry: Telecoms
- Headquarters: Beijing, China
- Website: http://freshbuddy.cn/
- Total disclosed funding: $130M
- Latest round: Series B (Nov 30, 2018)
- Investors on record: 5

## About

Beijing Meiri Etao Sharing Technology Co., Ltd. focuses on innovative supply chain solutions for the fresh produce sector, enhancing efficiency for food distributors and retailers through technology-driven logistics and inventory management systems.Founded in 2018 and headquartered in Beijing, China, Beijing Meiri Etao Sharing Technology Co., Ltd. specializes in enhancing supply chain management in the fresh produce industry. The company raised USD 100 mn in its most recent Series B funding round led by Genesis Capital on November 30, 2018, and has successfully completed a total of 3 deals to date. The current CEO is Bin Zeng, who has a background in technology and business development, although his previous ventures are not detailed.FreshBuddy specializes in providing innovative solutions within the fresh produce sector, focusing on enhancing the efficiency of supply chain management for food distributors and retailers. Their core product offerings include advanced logistics platforms and inventory management tools designed to optimize the distribution of perishable goods. These solutions address critical challenges such as reducing spoilage, improving traceability, and ensuring timely delivery to end consumers. FreshBuddy serves a diverse client base, including wholesalers, grocery chains, and restaurants across Asia and Europe, where the demand for fresh produce is on the rise.FreshBuddy's revenue model combines subscription-based services and direct sales to retailers and wholesalers, enabling clients to access their logistics and inventory management solutions continuously. The company engages in both B2B partnerships and direct-to-consumer sales to accommodate various client needs. While specific pricing plans are not disclosed, they likely reflect the value of the services provided, potentially including tiered pricing based on service levels or commitment volume.Looking ahead, Beijing Meiri Etao Sharing Technology Co., Ltd. plans to leverage its recent funding of USD 100 mn from the Series B round to develop new products aimed at enhancing supply chain efficiency in the fresh produce sector. The company is also targeting expansion into new geographic markets in Asia and Europe, although specific regions and timelines for this expansion have yet to be detailed. The funding will support product development and market penetration strategies, ensuring that FreshBuddy continues to meet the evolving needs of its clients.

## Funding rounds

- Series B, Nov 30, 2018, $100M — DCM, SIG Asia Investment, Genesis Capital, Vision Plus Capital
- Series A, Jul 3, 2018, $30M — DCM, SIG Asia Investment, Welight Capital

## Investors

- DCM (https://capitalatlas.ai/funds/dcm) — Series A, Series B
- SIG Asia Investment (https://capitalatlas.ai/funds/sig-asia-investment) — Series A, Series B
- Welight Capital (https://capitalatlas.ai/funds/welight-capital) — Series A
- Genesis Capital — Series B
- Vision Plus Capital (https://capitalatlas.ai/funds/vision-plus-capital) — Series B