# Beijing King Smith Technology Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-king-smith-technology-co

- Industry: Consumer Products
- Headquarters: Beijing, China
- Website: www.kingsmith.com
- Total disclosed funding: $15M
- Latest round: Series F (Dec 14, 2020)
- Investors on record: 12

## About

Founded in 2015 and based in Beijing, China, Beijing King Smith Technology Co., Ltd. designs and manufactures fitness equipment for home use. The company was founded by Zhifeng Jing, who serves as Chief Executive Officer. Since its establishment, the firm has focused on developing functional and space-efficient exercise equipment. As of March 2021, King Smith completed eight funding rounds, with the latest venture round in March 2021 from Shenzhen Qianhai Junchuan Investment Management.

The company offers a range of home fitness products, including foldable treadmills, exercise bikes, rowing machines, and strength training equipment. Its key product lines include the WalkingPad® series and the WM10 Tri-fold Water Rowing Machine. The company’s equipment is designed to accommodate a variety of home fitness routines and user preferences.

The company generates revenue primarily through the direct sale of fitness equipment via its official website and retail partnerships. It operates a direct-to-consumer sales model, with customers purchasing equipment outright and optional extended warranty services available.

Beijing King Smith Technology Co., Ltd. plans to introduce new home fitness products and expand its international presence, targeting markets in Southeast Asia and South America.

## Funding rounds

- Series F, Dec 14, 2020 — Infinity Group, Huahe Capital, Xiamen Wenguang Investment Management
- Series E, Nov 2, 2020, $15M — Walden Catalyst, China International Capital Corporation, Zhongtai Securities, Xiamen Venture Capital
- Series B, Jan 17, 2019 — Yingke Private Equity
- Series A, Jun 28, 2017 — Walden Catalyst, Kaiwu Capital, Qianshu Capital
- Angel, Jan 13, 2016 — Shunwei Capital, Jinxing Venture

## Investors

- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Angel
- Jinxing Venture (https://capitalatlas.ai/funds/jinxing-venture) — Angel
- Walden Catalyst (https://capitalatlas.ai/funds/walden-catalyst) — Series A, Series E
- Kaiwu Capital (https://capitalatlas.ai/funds/kaiwu-capital) — Series A
- Qianshu Capital (https://capitalatlas.ai/funds/qianshu-capital) — Series A
- Yingke Private Equity (https://capitalatlas.ai/funds/yingke-private-equity) — Series B
- China International Capital Corporation (https://capitalatlas.ai/funds/china-international-capital-corporation) — Series E
- Zhongtai Securities — Series E
- Xiamen Venture Capital (https://capitalatlas.ai/funds/xiamen-venture-capital) — Series E
- Infinity Group (https://capitalatlas.ai/funds/infinity-group) — Series F
- Huahe Capital — Series F
- Xiamen Wenguang Investment Management — Series F