# Beijing Jiefeng Ruite Cultural Media Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-jiefeng-ruite-cultural-media-co

- Industry: Internet
- Headquarters: Beijing, China
- Website: www.ihuiniu.com
- Total disclosed funding: $5.9M
- Latest round: Series A (Jun 5, 2017)
- Investors on record: 2

## About

Beijing Jiefeng Ruite Cultural Media Co., Ltd. operates as an internet marketing platform focused on user acquisition and brand growth through innovative social e-commerce strategies and data-driven promotional efforts.Founded in 2015, Beijing Jiefeng Ruite Cultural Media Co., Ltd. is based in Beijing, China, and specializes in marketing services that enhance brand visibility in the digital landscape. The company successfully raised CNY 40 million in Series A funding on June 5, 2017, led by Midas Capital and Foshan Saturday Shoes Co., Ltd. There is no information available regarding any changes in business strategy or operations since its inception.Huiniao is an internet marketing platform that specializes in extensive user acquisition and brand establishment through social e-commerce and user-driven promotional strategies. Their core offerings include sophisticated data management tools for real-time monitoring and optimization of marketing campaigns, alongside five distinct user growth strategies aimed at achieving viral expansion. The platform caters to a diverse client base, including major brands in sectors such as beauty, maternal care, medical aesthetics, e-commerce, and education. Huiniao serves markets across China, leveraging partnerships with leading app and media platforms to access over 1 billion users and enhance brand visibility and user trust. Notable clients include Jacob Hooy and Pampers, which have utilized Huiniao’s services for improved marketing efforts, resulting in increased user engagement and conversion rates.Huiniao generates revenue through a combination of advertising placements and customized marketing services, focusing on performance-based metrics that drive client success. The business model primarily involves partnerships with brands enhancing their online presence via targeted advertising campaigns across social media and digital platforms. Clients engage Huiniao for tailored marketing strategies that include high-volume ad placements, analytics, and user engagement services, often resulting in significant daily advertising expenditures. Specific pricing structures align with the scale and scope of services, with examples including substantial ad spend commitments during peak shopping events like the 618 Shopping Festival, facilitating a direct-to-consumer marketing strategy that supports clients in achieving measurable ROI and increased brand loyalty.Following the recent Series A funding round raised in June 2017, Huiniao aims to enhance its service offerings and expand into new markets. The company plans to launch several innovative products designed to further streamline marketing processes and improve user engagement. Additionally, there are intentions to broaden their geographic presence beyond China, targeting international markets for expansion by 2025. The funding received will be pivotal in supporting these initiatives, enabling the company to invest in product development and market entry strategies.

## Funding rounds

- Series A, Jun 5, 2017, $5.9M — Foshan Saturday Shoes Co., Ltd., Midas Capital

## Investors

- Foshan Saturday Shoes Co., Ltd. — Series A
- Midas Capital — Series A