# Beijing Huayi Life E-commerce Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-huayi-life-e-commerce-co

- Industry: Internet
- Headquarters: Beijing, China
- Website: www.reflower.com.cn
- Latest round: Series C (Feb 24, 2021)
- Investors on record: 5

## About

Beijing Huayi Life E-commerce Co., Ltd. is a digital infrastructure provider that enhances online presence and operational efficiency for businesses, focusing on web hosting, domain registration, and website management services.Founded in 2015, Beijing Huayi Life E-commerce Co., Ltd. operates from Beijing, China, offering digital solutions to businesses. The company has successfully completed 5 deals, with its most recent funding round occurring on February 24, 2021. In this round, it raised CNY 40.000 mn from Fengshion Capital. The company is led by CEO Yueyi Zhu, who has a background in the industry but no prior founding ventures are noted.The company specializes in providing a robust suite of digital infrastructure and services aimed at enhancing online presence and operational efficiency for businesses. Its core product offerings include web hosting, domain registration, and website management solutions that enable clients to establish and maintain their online platforms effectively. The company caters to a diverse clientele, including small to medium enterprises (SMEs), e-commerce platforms, and larger corporations, focusing on markets across Asia and North America. By delivering reliable and scalable solutions, the company addresses various end-use cases such as website accessibility, data storage, and online marketing needs, helping businesses navigate the complexities of the digital landscape. The services are designed to facilitate seamless customer interactions and enhance user engagement, ultimately contributing to clients' growth and market reach.The company generates revenue primarily through subscription-based models for its web hosting and management services, along with fees for domain registration. Clients engage in annual or monthly payment structures, which provide access to various service tiers, including premium features tailored to specific business needs. Transactions typically occur directly between the company and its clients, ensuring a streamlined process for service delivery and support. Notable offerings within its portfolio include flagship products that enhance website security and performance, reflecting the company's commitment to meeting the evolving demands of its user base. The revenue structure emphasizes long-term partnerships with clients, enabling ongoing service enhancements and customer retention through a value-driven approach.Beijing Huayi Life E-commerce Co., Ltd. is focused on expanding its product offerings and geographic presence. The company plans to launch new products aimed at improving user engagement and operational efficiency in the near future. Additionally, it is looking to expand into new markets across Asia and North America by the end of 2023. The recent funding of CNY 40.000 mn will be utilized to support these initiatives, allowing for further development of services and enhancements in technology.

## Funding rounds

- Series C, Feb 24, 2021 — Plum Ventures, 9C Capital
- Series B, Jul 17, 2017 — MPC
- Series A, Mar 27, 2016 — Crystal Stream, Plum Ventures, Cyanhill Capital
- Angel, Sep 25, 2015 — Plum Ventures, Cyanhill Capital

## Investors

- Plum Ventures (https://capitalatlas.ai/funds/plum-ventures) — Angel, Series A, Series C
- Cyanhill Capital (https://capitalatlas.ai/funds/cyanhill-capital) — Angel, Series A
- Crystal Stream (https://capitalatlas.ai/funds/crystal-stream) — Series A
- MPC — Series B
- 9C Capital (https://capitalatlas.ai/funds/9c-capital) — Series C