# Beijing Hongyi Catering Management

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-hongyi-catering-management

- Industry: Travel & Leisure
- Headquarters: Beijing, China
- Total disclosed funding: $1.5M
- Latest round: Angel (Jul 12, 2021)
- Investors on record: 2

## About

Established in 1998 and based in Beijing, China, Beijing Hongyi Catering Management operates as a restaurant brand that focuses on providing barbecued food. In 2020, the company re-adjusted and planned. The company's CEO, Wang Yu, once founded the diamond brand, Serendipity. He has experience in management and brand planning.

The company mainly operates directly-operated stores and uses electric ovens for barbecues. It also has its own food processing plant to provide ingredients for stores. In addition, the company conducts brand promotion through platforms such as Tik Tok, Xiaohongshu and Weibo.

## Funding rounds

- Angel, Jul 12, 2021, $1.5M — Plum Ventures, Vjifen

## Investors

- Plum Ventures (https://capitalatlas.ai/funds/plum-ventures) — Angel
- Vjifen — Angel