# Beijing Beiguang Laiying Advertising Media Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-beiguang-laiying-advertising-media-co

- Industry: Marketing/Advertising
- Headquarters: Beijing, China
- Website: www.tikinmedia.com
- Total disclosed funding: $21M
- Latest round: Series B (Oct 12, 2021)
- Investors on record: 15

## About

Founded in 2017 and based in Beijing, China, Beijing Beiguang Laiying Advertising Media Co., Ltd. operates as an advertising company that provides elevator advertising service through its elevator projection equipment.

The company’s main business is to place advertisements in elevators through projection equipment. The projection equipment can realize holographic projection and play high-definition video. It also uses artificial intelligence technology to achieve accurate advertising and monitor advertising effects in real time.

Following the funding in October 2021, the company plans to use the investment for the scale of outlets expansion and technology development.

## Funding rounds

- Series B, Oct 12, 2021 — Mirae Asset Venture Investment, Bojiang Capital Management Group, Lan Fund
- Series B, May 11, 2021 — Mirae Asset Venture Investment, Enlight Growth Partners, SDIC Chuangyi, Jebsen Group
- Series B, Oct 29, 2019 — IDG Capital, Tencent Investment, Bojiang Capital Management Group, Cyber Creation Ventures (CCV), Shenzhen Capital Real Estate Fund, Lan Fund, Ivision Ventures, Chengdu Ares Yuankang Investment Management, More.Than.Capital
- Series A, Jul 27, 2018, $18M — Hong Shan, IDG Capital, Baidu Ventures
- Angel, Nov 16, 2017, $3.8M — Baidu Ventures

## Investors

- Baidu Ventures (https://capitalatlas.ai/funds/baidu-ventures) — Angel, Series A
- Hong Shan — Series A
- IDG Capital (https://capitalatlas.ai/funds/idg-capital) — Series A, Series B
- Tencent Investment — Series B
- Bojiang Capital Management Group (https://capitalatlas.ai/funds/bojiang-capital-management-group) — Series B
- Cyber Creation Ventures (CCV) (https://capitalatlas.ai/funds/cyber-creation-ventures-ccv) — Series B
- Shenzhen Capital Real Estate Fund (https://capitalatlas.ai/funds/shenzhen-capital-real-estate-fund) — Series B
- Lan Fund (https://capitalatlas.ai/funds/lan-fund) — Series B
- Ivision Ventures (https://capitalatlas.ai/funds/ivision-ventures) — Series B
- Chengdu Ares Yuankang Investment Management (https://capitalatlas.ai/funds/chengdu-ares-yuankang-investment-management) — Series B
- More.Than.Capital — Series B
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- Enlight Growth Partners (https://capitalatlas.ai/funds/enlight-growth-partners) — Series B
- SDIC Chuangyi (https://capitalatlas.ai/funds/sdic-chuangyi) — Series B
- Jebsen Group — Series B