# Beijing ASU Tech Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beijing-asu-tech-co

- Industry: Hardware
- Headquarters: Beijing, China
- Website: www.a-su.com.cn
- Total disclosed funding: $7.5M
- Latest round: Series C (Feb 27, 2025)
- Investors on record: 17

## About

Established in 2015 and based in Beijing, China, Beijing ASU Tech Co., Ltd. operates as a smart hardware developer that mainly provides products in the field of optical display. It has factories in Changzhou and Wuhu. The company acquired certifications such as ISO9001 and IATF16949. It has obtained the National High-tech Enterprise Certification and the National Specialized and New Small Giant Enterprise Certification. The company cooperates with Haier, China FAW Group, Alibaba Group Holding Limited, and other companies. In February 2025, ASU Tech closed series C+ funding from new investors Yangtze River Industry Fund, Legend Capital, and Tianjin Industrial Fund.

The company's main products include automotive intelligent optoelectronics, consumer electronics smart terminals, optical devices and modules, etc. Automotive intelligent optoelectronics include AR tailgate switch, LFP welcome light, LCoS in-car projection, etc. Consumer electronics smart terminals include projectors, laser cinemas, and projection watches. The products can be used in home audio-visual entertainment, consumer electronics, automobiles, aerospace and military industries, etc.

The company generates revenue by providing laser display technology and products, such as AR tailgate switch, LFP welcome light, projectors, and projection watches. 

The company will put into operation the Xiantao integrated production line project for optical modules and virtual projection equipment in the second half of the year.

## Funding rounds

- Series C, Feb 27, 2025 — Legend Capital, Yangtze River Industry Fund, Tianjin Industrial Fund
- Series C, Jun 29, 2022, $7.5M — Anhui Zhongan Capital Management
- Series B, Jul 19, 2021 — Yinji Equity Investment Management, Beijing Zhongxiang Yunda Investment, Boyu Fund, Fengbaoheng Industrial
- Series B, Nov 30, 2018 — Amphora Capital
- Series B, Nov 14, 2018 — CoStone Capital, Beijing Zhonghai Jinyue Investment Management, Shenzhen Guozhong Venture Capital, Shandong Jiangyi Venture
- Series A, Mar 31, 2017 — Shunwei Capital, Toposcend Capital, Dingxiang Capital, Xiaomi Group

## Investors

- Shunwei Capital (https://capitalatlas.ai/funds/shunwei-capital) — Series A
- Toposcend Capital (https://capitalatlas.ai/funds/toposcend-capital) — Series A
- Dingxiang Capital — Series A
- Xiaomi Group — Series A
- CoStone Capital (https://capitalatlas.ai/funds/costone-capital) — Series B
- Beijing Zhonghai Jinyue Investment Management (https://capitalatlas.ai/funds/beijing-zhonghai-jinyue-investment-management) — Series B
- Shenzhen Guozhong Venture Capital (https://capitalatlas.ai/funds/shenzhen-guozhong-venture-capital) — Series B
- Shandong Jiangyi Venture — Series B
- Amphora Capital (https://capitalatlas.ai/funds/amphora-capital) — Series B
- Yinji Equity Investment Management (https://capitalatlas.ai/funds/yinji-equity-investment-management) — Series B
- Beijing Zhongxiang Yunda Investment (https://capitalatlas.ai/funds/beijing-zhongxiang-yunda-investment) — Series B
- Boyu Fund — Series B
- Fengbaoheng Industrial — Series B
- Anhui Zhongan Capital Management (https://capitalatlas.ai/funds/anhui-zhongan-capital-management) — Series C
- Legend Capital — Series C
- Yangtze River Industry Fund (https://capitalatlas.ai/funds/yangtze-river-industry-fund) — Series C
- Tianjin Industrial Fund — Series C