# Behtar Technology Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/behtar-technology-pvt

- Industry: Marketing/Advertising
- Headquarters: Bangalore, India
- Website: www.getlokalapp.com
- Total disclosed funding: $30M
- Latest round: Series B (Apr 25, 2023)
- Investors on record: 11

## About

Behtar Technology Pvt Ltd, based in Bangalore, India, is an innovative platform that connects local communities with job opportunities, news, and matrimonial services, enhancing engagement and local outreach across the country.Founded in 2018 in Bangalore, India, Behtar Technology Pvt Ltd operates the Lokal App, focusing on community-centric services. Founded by Jani Pasha, Laura Mischie, Sanjay Mohan, and Vipul Chaudhary, the company has successfully secured a total of INR 1200 mn in funding through multiple rounds, with the latest being a Series B round on April 25, 2023, attracting investors like Global Brain, India Quotient, and Sony Ventures. The company has completed three deals to date.Lokal App primarily offers a multifaceted platform that serves as a hub for local updates, job opportunities, and advertising tailored to the needs of communities in India. The core product offerings include a localized news feed that aggregates breaking and trending stories from trusted sources, along with over 2.5 million job listings across diverse sectors, allowing users to directly connect with recruiters based on their qualifications and interests. Additionally, the platform features Lokal Matrimony, enabling users to create profiles to find potential life partners based on various factors such as caste and location. Since its inception in 2018, Lokal has established a robust user base of over 45 million individuals, primarily serving regions across India, with a focus on enhancing local engagement and addressing community-specific needs.Lokal App generates revenue through a combination of advertising and job posting services, facilitating transactions primarily through a direct-to-consumer model. Businesses looking to enhance their visibility can partner with Lokal for advertising, which aims to reach targeted audiences effectively within local markets. Job postings on the platform provide recruiters an avenue to showcase their openings directly to potential candidates, creating a streamlined process for hiring. The company also leverages its matrimony service, which connects individuals seeking partners, further diversifying its revenue streams. Specific pricing details for these services are structured to optimize user engagement and business outcomes within the diverse Indian market.In April 2023, Lokal raised INR 1200 mn in Series B funding to enhance its growth strategy. The company aims to expand its offerings by launching new categories and product capabilities, while also strengthening its product and technology teams. Plans are in place to grow in existing markets and seek opportunities in new regions within India, enhancing the platform's overall capabilities and reach.

## Funding rounds

- Series B, Apr 25, 2023, $15M — Global Brain, India Quotient, Sony Innovation Fund
- Series A, Oct 21, 2021, $12M — Tencent Investment, Y Combinator, India Quotient, 3one4Capital Advisors
- Seed, Nov 4, 2019, $3M — I2BF, Y Combinator, India Quotient, Starling Ventures, Soma Capital Management, RB Investments, 3one4Capital Advisors, XRM Media

## Investors

- I2BF (https://capitalatlas.ai/funds/i2bf) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed, Series A
- India Quotient (https://capitalatlas.ai/funds/india-quotient) — Seed, Series A, Series B
- Starling Ventures (https://capitalatlas.ai/funds/starling-ventures) — Seed
- Soma Capital Management (https://capitalatlas.ai/funds/soma-capital-management) — Seed
- RB Investments (https://capitalatlas.ai/funds/rb-investments) — Seed
- 3one4Capital Advisors (https://capitalatlas.ai/funds/3one4capital-advisors) — Seed, Series A
- XRM Media — Seed
- Tencent Investment — Series A
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series B
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series B