# Behavio Labs s.r.o.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/behavio-labs-s-r-o

- Industry: Semiconductors
- Headquarters: Prague, Czech Republic
- Website: www.behaviolabs.com
- Total disclosed funding: $2.5M
- Latest round: Seed (May 20, 2024)
- Investors on record: 1

## About

Based in Prague, Czech Republic, and co-founded by Lukáš Tóth and Jirí Boudal (Managing Director and CEO) in 1993, Behavio Labs s.r.o.  operates as a software-as-a-service (SaaS) company offering a platform for brand advertising and marketing. In May 2024, Behavio Labs s.r.o. raised EUR 2.25 million in seed funding led by investor Airbridge Equity Partners. The firm as of June 2024, has over 400 customers including T-Mobile, Deloitte, Skoda, Finlandia Vodka of Finland, Decathlon, etc. 

The company specializes in ad testing and brand tracking, designed to provide budget-friendly and insightful marketing tools to brands and agencies. Behavio’s core services include ad testing and brand tracking. Ad testing helps clients choose the most effective creatives and refine details for maximum impact, utilizing a blend of metrics such as subconscious behavioral measures and open-ended questions. Brand tracking allows businesses to monitor brand health and prove the return on marketing spend, offering insights into brand awareness, emotions, and market size. Behavio initially catered to industry giants but now offers affordable solutions for all competitive markets and supports them to achieve rapid growth and make data-driven decisions.

The company plans to utilize May 2024 funding to further develop its platform and expand into the EU and US markets.

## Funding rounds

- Seed, May 20, 2024, $2.5M — Airbridge Equity Partners

## Investors

- Airbridge Equity Partners (https://capitalatlas.ai/funds/airbridge-equity-partners) — Seed