# Behalf

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/behalf

- Industry: Software
- Headquarters: New York, US
- Website: www.behalf.com
- Total disclosed funding: $50M
- Latest round: Series D (Jun 13, 2020)
- Investors on record: 7

## About

Behalf, Inc. is a financial technology company that provides innovative financing solutions for B2B transactions, enabling businesses to manage their cash flow effectively.Founded in 2011 and headquartered in New York, US, Behalf, Inc. specializes in offering financing solutions for businesses. The firm underwent a strategic pivot to focus on B2B financing, enhancing its offerings since inception. The co-founders include Jeremy Esekow, Joakim Bording, and Shai Feinberg, with Eivind Lund serving as the CEO. In July 2021, Behalf, Inc. raised USD 81 mn in a venture funding round led by MissionOG, Vintage Investment Partners, Viola Credit, and Viola Growth, with participation from new investors La Maison and Migdal Insurance Company. This funding round represents the total amount raised by the company to date, which also includes 11 deals since its inception.Behalf, Inc. provides financial solutions specifically designed for B2B transactions, focusing on in-purchase financing that allows businesses to better manage their purchasing and cash flow needs. These services cater primarily to small and medium-sized businesses looking for efficient and flexible financing options to support their operational requirements.Behalf, Inc. generates revenue through transaction-based fees charged to businesses utilizing their financing solutions. The business model encompasses a direct-to-business approach, where companies access financing options tailored to their purchasing requirements. This transactional methodology allows Behalf, Inc. to maintain active participation from vendors and businesses alike, facilitating a robust marketplace for B2B financing.In July 2021, Behalf, Inc. raised USD 81 mn in venture funding to enhance its In-Purchase Financing solutions. The company plans to expand the availability of these financing options to a wider range of B2B merchants and their SMB customers. This funding will support initiatives aimed at reaching new markets, though specific geographic regions targeted for expansion have not been disclosed. With this financial backing, Behalf, Inc. aims to strengthen its position in the B2B financing landscape.

## Funding rounds

- Series D, Jun 13, 2020, $13M — Vintage Investment Partners, Viola Group, Maverick Capital, MissionOG
- Series C, Aug 30, 2016, $27M — Hong Shan, Vintage Investment Partners, Spark Capital, Viola Group, MissionOG
- Series B, Jul 29, 2015 — Hong Shan, Vintage Investment Partners, Spark Capital, MissionOG, Maverick Ventures Israel
- Series A, Sep 3, 2013, $10M — Hong Shan, Spark Capital
- Seed, Jun 1, 2011 — Hong Shan

## Investors

- Hong Shan — Seed, Series A, Series B, Series C
- Spark Capital — Series A, Series B, Series C
- Vintage Investment Partners (https://capitalatlas.ai/funds/vintage-investment-partners) — Series B, Series C, Series D
- MissionOG (https://capitalatlas.ai/funds/missionog) — Series B, Series C, Series D
- Maverick Ventures Israel (https://capitalatlas.ai/funds/maverick-ventures-israel) — Series B
- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series C, Series D
- Maverick Capital (https://capitalatlas.ai/funds/maverick-capital) — Series D