# Beflex

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beflex

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.beflex.co
- Total disclosed funding: $2.8M
- Latest round: Series A (Jun 3, 2022)
- Investors on record: 4

## About

Based in Daejeon, South Korea, and founded in 2016, Beflex Inc. operates as a product company that develops a motion analysis solution BiomechEngine, integrated with its patented biomechanics algorithm that is analyzed from sports wearables such as its wireless earbuds called Beflex Coach. In June 2022, Beflex Inc. raised KRW 3.6 billion in series A funding from Magellan Technology Investment, and HB Investment, NVC Partners, and Olive Healthcare Inc.

Beflex Inc. is a company that has developed a sports wearable IoT device for real-time monitoring and coaching of runners. The ear-worn motion extraction system is intended to track the runner's momentum, measure running performance and safety, provide voice coaching, and conduct running analysis. The device uses head motion data to provide runners with precise information about their running form.

## Funding rounds

- Series A, Jun 3, 2022, $2.8M — HB Investment, Magellan Technology Investment, Olive Healthcare Inc., NVC Partners

## Investors

- HB Investment (https://capitalatlas.ai/funds/hb-investment) — Series A
- Magellan Technology Investment (https://capitalatlas.ai/funds/magellan-technology-investment) — Series A
- Olive Healthcare Inc. — Series A
- NVC Partners (https://capitalatlas.ai/funds/nvc-partners) — Series A