# BEFFY

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beffy

- Industry: Information Services
- Headquarters: Tokyo, Japan
- Website: www.beffy.jp
- Total disclosed funding: $0.3M
- Latest round: Seed (Jul 1, 2024)
- Investors on record: 2

## About

Established in 2021 in Tokyo, Japan, BEFFY Inc. operates a baby goods ranking, and review site aimed at improving purchasing decisions of working parents. In November 2025, BEFFY Inc. raised an undisclosed amount in?venture funding ?from new investors Going Merry and Kiraboshi Consulting, with participation from unspecified investors. The round was part of a larger venture and debt funding.

BEFFY Inc. offers a range of services focused on supporting parents and improving their work-life balance. The company operates Babiew, which is a baby goods ranking and review site, providing information and user reviews to help parents make informed purchasing decisions. Additionally, BEFFY provides consulting services to companies targeting parents, offering expertise in marketing and product development. The firm also organizes seminars to promote co-parenting and career development for working parents. 

The company plans to use the November 2025 funding to enhance the product, broaden the organization, and expedite updates to the selection of baby products.

## Funding rounds

- Seed, Jul 1, 2024, $0.3M — Incubate Fund, Link Capital

## Investors

- Incubate Fund (https://capitalatlas.ai/funds/incubate-fund) — Seed
- Link Capital — Seed