# Beeswax

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beeswax

- Industry: Software
- Headquarters: New York, US
- Website: www.beeswax.com
- Total disclosed funding: $30M
- Latest round: Series B (Jan 22, 2019)
- Investors on record: 8

## About

Beeswax, Inc. specializes in programmatic advertising solutions, offering innovative tools that enhance media buying efficiency and empower advertisers to optimize campaigns across various digital channels.Founded in 2014, Beeswax, Inc. is based in New York, US, and provides advanced programmatic advertising solutions. The company has raised a total of USD 15.00 mn in funding, most recently in a SERIES B round on December 17, 2020, featuring investors such as Amasia, Foundry Group, RRE Ventures, and The Brandtech Group. The company's founders include Ari Paparo, Derek Perkins, Ram Rengaswamy, and Shamim Samadi, with Ari Paparo serving as the CEO.Beeswax delivers a suite of advanced programmatic advertising solutions, primarily through its core offerings: Bidder-as-a-Service™ (BaaS) and the Beeswax Demand-Side Platform (DSP). BaaS automates media buying processes, enabling clients to efficiently interact with the programmatic ecosystem, while the Beeswax DSP empowers advertisers to create customized campaigns with extensive optimization capabilities. These tools are designed to address the complexities of digital advertising, particularly in premium video and omnichannel markets, facilitating seamless transactions for advertisers seeking to maximize the impact of their ad spend. The company serves a diverse client base, including agencies and brands across various sectors, and operates in key geographical markets such as North America and Europe, where demand for programmatic advertising solutions is on the rise.Beeswax's revenue model is structured around providing its advanced advertising solutions on a transactional basis, often engaging in partnerships with advertisers and agencies that utilize its BaaS and DSP offerings. Clients typically access these services through a subscription model, where they can choose from various pricing plans based on their specific needs and the scale of their advertising campaigns. The transactions are generally B2B, with clients paying for the services based on usage metrics and performance outcomes. Specific pricing details are not disclosed; however, the company's flagship services, Bidder-as-a-Service™ and the Beeswax DSP, are integral to its revenue generation strategy, facilitating efficient programmatic buying while ensuring client satisfaction and campaign effectiveness.The recent acquisition of Beeswax, Inc. by FreeWheel in December 2020 indicates a strategic move towards enhancing their product offerings and market reach. The company plans to utilize the recent SERIES B funding to support the development of upcoming products and expand its operational capabilities in North America and Europe. Specific details about new product launches and release dates have not been disclosed, but the focus remains on addressing the evolving needs of the programmatic advertising landscape.

## Funding rounds

- Series B, Jan 22, 2019, $15M — RRE Ventures, Foundry Group, Amasia, The Brandtech Group
- Series A, Sep 9, 2016, $11M — RRE Ventures, Foundry Group
- Seed, Jul 1, 2015, $2.3M — Highland Capital Partners, RRE Ventures, SV Angel, Revel Partners, The Brandtech Group
- Seed, Oct 1, 2014, $1.3M — Highland Capital Partners, RRE Ventures, Lerer Hippeau Ventures, Revel Partners

## Investors

- Highland Capital Partners (https://capitalatlas.ai/funds/highland-capital-partners) — Seed
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed, Series A, Series B
- Lerer Hippeau Ventures — Seed
- Revel Partners (https://capitalatlas.ai/funds/revel-partners) — Seed
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed
- The Brandtech Group (https://capitalatlas.ai/funds/the-brandtech-group) — Seed, Series B
- Foundry Group (https://capitalatlas.ai/funds/foundry-group) — Series A, Series B
- Amasia (https://capitalatlas.ai/funds/amasia) — Series B