# Beer and Tech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beer-and-tech

- Industry: Retail
- Headquarters: Saitama-shi, Japan
- Website: www.beerandtech.com
- Total disclosed funding: $5.2M
- Latest round: Series C (Jan 17, 2022)
- Investors on record: 4

## About

Based in Japan, Beer and Tech Inc. focuses on integrating technology with traditional industries, specifically enhancing the beverage sector and floral retail experiences through innovative platforms.Beer and Tech Inc. was founded in 2014 and operates out of Saitama-shi, Japan. The company specializes in developing solutions that bridge technology and traditional industries. It has engaged in 3 deals and recently raised JPY 500.000 mn in a Series C funding round on February 7, 2025, from investors including Graduate School of Management, Globis University, and Nissay Capital. The total amount raised by the company stands at JPY 500.000 mn, with a current valuation of JPY 3286.367 mn. The CEO, Arthur Post, leads the company as it continues to innovate and grow in its sector.Beer and Tech Inc. specializes in leveraging business and technology to innovate and improve efficiencies within traditional industries, particularly focusing on the beverage sector. Their core offering revolves around a platform known as HitoHana, an online store that enhances the experience of purchasing flowers and plants to enrich customers' lives. By targeting both consumers and businesses, HitoHana aims to simplify the buying process and increase the accessibility of floral products. The company services diverse geographical markets, including metropolitan areas across Japan, where they cater to a wide range of end users from individual consumers looking for personal gifts to corporate clients seeking bulk orders for events and occasions.Beer and Tech Inc. generates revenue through direct-to-consumer sales as well as potential business-to-business transactions. The company’s HitoHana platform operates on a straightforward transaction structure, where customers can purchase floral products directly from their online storefront. The pricing structure includes individual product sales, as well as customizable options for bulk purchases targeted at corporate clients. This model supports both casual consumers looking for everyday arrangements and businesses needing larger quantities for events or employee gifting programs. Each sale contributes to the overall revenue stream, reinforcing their position in the market without the need for additional intermediaries.In February 2025, Beer and Tech Inc. raised an undisclosed amount in venture funding from new investor Prime Partners. The company will use the funding to strengthen its offline businesses related to landscaping. They are planning to launch new products aimed at enhancing their floral offerings and expanding their HitoHana platform. Additionally, Beer and Tech Inc. aims to penetrate new geographical markets, focusing on regions within Asia by the end of 2025.

## Funding rounds

- Series C, Jan 17, 2022, $4.3M — Nissay Capital, Graduate School of Management, Globis University
- Series A, Oct 4, 2017, $0.9M — Global Brain, ANRI

## Investors

- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- ANRI (https://capitalatlas.ai/funds/anri) — Series A
- Nissay Capital (https://capitalatlas.ai/funds/nissay-capital) — Series C
- Graduate School of Management, Globis University (https://capitalatlas.ai/funds/graduate-school-of-management-globis-university) — Series C