# BeeLine

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beeline

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: London, UK
- Website: www.beeline.co
- Total disclosed funding: $0.7M
- Latest round: Seed (Aug 31, 2016)
- Investors on record: 5

## About

BeeLine, based in the UK, specializes in innovative navigation solutions for cyclists and motorcyclists, offering products that enhance the riding experience through distraction-free GPS technology.Founded in 2015, BeeLine operates from London, UK, providing navigation solutions specifically designed for cyclists and motorcyclists. The company was co-founded by Mark Jenner and Tom Putnam. In August 2016, BeeLine raised GBP 0.5 million in a SEED funding round led by TrueStart, with participation from Earlymarket, Funding London, Seedcamp, and Seedrs Limited, bringing the total amount raised to GBP 1 million.BeeLine specializes in innovative navigation solutions specifically tailored for cyclists and motorcyclists. The company's flagship products, the Beeline Velo 2 and Beeline Moto II, provide users with distraction-free GPS navigation, enabling them to focus on their rides while effortlessly tracking their speed and route. Launched after extensive research into the shortcomings of traditional GPS devices, these products are designed to enhance the riding experience by offering intuitive navigation that adapts to various terrains and environments. Beeline's customer base includes everyday cyclists, long-distance riders, and motorcyclists across multiple geographical markets including the UK, Germany, the USA, and select countries in Europe and beyond. These devices cater to a wide range of end users, from commuting riders in urban areas to adventure seekers navigating scenic routes in rural and mountainous regions.Beeline generates revenue primarily through direct sales of its navigation devices, which are marketed as competitive alternatives to traditional GPS units. The company's business model emphasizes direct-to-consumer sales, allowing customers to purchase products directly through Beeline's online platform. The revenue structure includes various sales channels, with offerings such as the Beeline Velo 2 and Beeline Moto II being central to their product lineup. Pricing strategies typically position these devices as affordable yet high-quality solutions for navigation, catering to both individual consumers and potential retail partnerships. Beeline's focus on customer satisfaction is underscored by their 30-day money-back guarantee, reinforcing consumer confidence in their products.BeeLine is planning to expand its product lineup with upcoming new versions of its navigation devices aimed at enhancing user experience. The company aims to enter additional markets in Europe and North America by the end of 2023. The recent SEED funding of GBP 0.5 million will support these initiatives, enabling the company to enhance product development and marketing efforts.

## Funding rounds

- Seed, Aug 31, 2016, $0.7M — Seedcamp, Seedrs Limited, TrueStart, Funding London, Earlymarket

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- Seedrs Limited — Seed
- TrueStart — Seed
- Funding London — Seed
- Earlymarket — Seed