# Bedrock Analytics Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bedrock-analytics

- Industry: Software
- Headquarters: Oakland, US
- Website: www.bedrockanalytics.com
- Total disclosed funding: $2M
- Latest round: Seed (Jul 15, 2015)
- Investors on record: 2

## About

Bedrock Analytics Corporation is a data analytics and AI platform provider specializing in the Consumer Packaged Goods (CPG) industry, enabling businesses to transform complex retail sales data into actionable insights.Founded in 2013 and headquartered in Oakland, US, Bedrock Analytics Corporation focuses on delivering data analytics solutions tailored for the CPG sector. The company has engaged in 5 deals, with its most recent funding round occurring on October 18, 2021, where it raised USD 5.00 mn from investors including Cervin Ventures, Illuminate Ventures, and Silicon Valley Bank. Will Salcido, the founder and CEO, leads the company as it continues to expand its operations.Bedrock Analytics specializes in providing a comprehensive data analytics and AI platform tailored for the Consumer Packaged Goods (CPG) industry. The core product offering focuses on transforming complex retail sales data into actionable insights through visualizations, tables, and analyses that facilitate sales presentations to retail buyers. The platform harnesses advanced technologies, including AI and machine learning models such as ChatGPT, to streamline analytics processes and enhance productivity for users across various roles, including salespeople, analysts, marketers, and executives. Bedrock serves a diverse client base within the CPG sector, which includes both established and emerging brands across over 350 product categories. The solutions are deployed primarily in North America and other global markets, enabling CPG manufacturers to leverage data effectively to drive growth and secure retail shelf space.The revenue model of Bedrock Analytics is structured around a subscription-based service that offers access to its analytics platform and associated consultation services. Clients, primarily CPG manufacturers, engage with the company through formal subscription agreements, allowing them to utilize the platform for ongoing analysis and insights into their retail sales data. The pricing structure is designed to accommodate various levels of service, including core analytics capabilities and enhanced features such as personalized consulting and advanced data modeling services. By providing a platform that integrates seamlessly with existing sales processes, Bedrock Analytics facilitates a direct business-to-business relationship with its clients, ensuring that they can maximize the value derived from their retail data while optimizing their sales strategies.In October 2021, Bedrock Analytics Corporation raised USD 5.00 mn in venture funding co-led by returning investors Cervin Ventures and Illuminate Ventures, with new investor Silicon Valley Bank also participating. The funding will be utilized to scale out its go-to-market, customer success, and product teams. The company is focused on designing and launching new products aimed at enhancing its analytics capabilities, with plans for geographic expansion into additional markets, although specific regions and timelines have not been disclosed.

## Funding rounds

- Seed, Jul 15, 2015, $2M — Illuminate Ventures, Cervin Ventures

## Investors

- Illuminate Ventures (https://capitalatlas.ai/funds/illuminate-ventures) — Seed
- Cervin Ventures (https://capitalatlas.ai/funds/cervin-ventures) — Seed