# Become

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/become

- Industry: Internet
- Headquarters: Sunnyvale, US
- Website: www.become.com
- Total disclosed funding: $26M
- Latest round: Series D (Jul 17, 2008)
- Investors on record: 2

## About

Become Inc. is a price comparison platform that enhances online shopping by enabling users to compare prices from various e-commerce retailers, thus streamlining the purchasing process.Founded in 2004 in Sunnyvale, US, Become Inc. operates as a price comparison platform. The company was involved in a significant acquisition in December 2014 when Connexity, a portfolio company of Symphony Technology Group, agreed to acquire Become. Shirley McKenzie serves as the CEO. The company has completed 7 deals to date, with the latest funding round being a Series D in December 2014, raising a total of USD 8.00 mn from Rocket Internet SE.Become.com operates as a price comparison platform that facilitates online shopping by allowing consumers to compare prices across various e-commerce retailers. The core product offering includes a sophisticated search engine that aggregates product listings from multiple vendors, enabling users to identify the best prices available for their desired items. This service aims to streamline the shopping experience, addressing common consumer pain points such as price disparities and product availability. Primarily targeting consumers in markets such as the United States, Canada, and select European countries, the platform serves a diverse clientele that includes budget-conscious shoppers and tech-savvy individuals seeking efficient purchasing solutions. Since its inception, Become.com has continually refined its technology to enhance user experience and expand its product database, making it a valuable resource in the competitive e-commerce landscape.Become.com generates revenue through a performance-based model that relies on affiliate partnerships with various online retailers. When consumers utilize the platform to compare prices and subsequently make purchases through linked retailer websites, Become.com earns a commission based on the transaction value. This business structure facilitates a B2C (business-to-consumer) model, where the platform acts as an intermediary connecting shoppers with retailers. While specific pricing structures for individual services are not disclosed, the company’s revenue predominantly derives from these affiliate relationships rather than direct sales of products. The effectiveness of this model hinges on high user engagement and the ability to attract traffic to the platform, ultimately driving sales for partner retailers and commissions for Become.com.The company has future growth plans focused on expanding its product offerings and entering new markets. Following the acquisition by Connexity in December 2014, Become Inc. aims to leverage synergies from its new parent company to enhance its platform and attract a broader user base. Upcoming launches and enhancements in technology are anticipated, although specific dates or product details have not been disclosed. Additionally, the firm is exploring opportunities to expand into new geographic regions, including markets in Europe and Asia, to diversify its user base and increase its market share.

## Funding rounds

- Series D, Jul 17, 2008, $8M — Rocket Internet SE
- Series C, Mar 25, 2008, $18M — TPG

## Investors

- TPG (https://capitalatlas.ai/funds/tpg) — Series C
- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Series D