# Beckon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beckon

- Industry: Software
- Headquarters: San Mateo, US
- Website: www.beckon.com
- Total disclosed funding: $34M
- Latest round: Series B (Aug 26, 2016)
- Investors on record: 5

## About

Beckon, Inc. is a data management software company that specializes in providing innovative solutions for marketing analytics and performance tracking, enabling businesses to optimize their marketing strategies and decision-making processes.Beckon, Inc., founded in 2011, is headquartered in San Mateo, US. The company focuses on delivering comprehensive data management solutions tailored for marketing analytics. Beckon has successfully closed five deals, with the most recent funding round being a Series B round in August 2016, where it raised USD 10.70 mn led by Venrock and joined by investors such as August Capital and Canaan Partners. John Herbst serves as the CEO of Beckon, bringing valuable experience to the company's leadership.Beckon, Inc. offers advanced software solutions to enhance marketing analytics and operational efficiency for various industries. Their core products include a marketing performance platform that integrates data from multiple channels, enabling companies to gain insights into their marketing effectiveness and streamline their strategies. Beckon's solutions are particularly valuable for corporate clients across North America and Europe, focusing on optimizing marketing investments and improving performance tracking for businesses of all sizes.Beckon, Inc. primarily generates revenue through subscription-based models, with its software offered as a SaaS (Software as a Service) product. Clients engage with the platform via recurring subscription fees, which are structured to meet the specific needs of their business. As businesses utilize Beckon's tools to enhance marketing performance, the company facilitates transactions through its platform, allowing for ongoing support and integration. Revenue is driven by acquiring new clients and expanding services for existing customers.Beckon, Inc. is actively working on expanding its product offerings and market reach. With the recent Series B funding of USD 10.70 mn secured in August 2016, the company plans to enhance its software capabilities and potentially introduce new features within its marketing analytics platform. Additionally, Beckon aims to expand into European and Asian markets by 2018, leveraging the new capital to support this geographic growth and to further develop its product suite to meet the evolving needs of its clients.

## Funding rounds

- Series B, Aug 26, 2016, $11M — El Dorado Ventures, Canaan Partners, Venrock, August Capital, The Kaiser Family Foundation
- Series B, Jan 9, 2015, $14M — Canaan Partners, Venrock, August Capital
- Series A, Feb 3, 2014, $4M — El Dorado Ventures, Canaan Partners, August Capital
- Seed, Jan 28, 2013, $4M — El Dorado Ventures, Canaan Partners
- Seed, Sep 30, 2011, $2M — August Capital

## Investors

- August Capital (https://capitalatlas.ai/funds/august-capital) — Seed, Series A, Series B
- El Dorado Ventures (https://capitalatlas.ai/funds/el-dorado-ventures) — Seed, Series A, Series B
- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Seed, Series A, Series B
- Venrock (https://capitalatlas.ai/funds/venrock) — Series B
- The Kaiser Family Foundation — Series B