# Because Animals

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/because-animals

- Industry: Food
- Headquarters: Chicago, US
- Website: www.becauseanimals.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Dec 19, 2022)
- Investors on record: 5

## About

Based in the US, Because Animals, Inc. develops innovative pet nutrition products, focusing on sustainable and ethically sourced alternatives to traditional meat for dogs and cats.Because Animals, Inc. specializes in creating plant-based pet food solutions. Founded in 2016 in Chicago, US, the company has undergone strategic developments to enhance its product offerings. Co-founders Joshua Errett and Shannon Falconer, who have significant experience in the industry, aim to meet the growing consumer demand for sustainable pet nutrition. The company raised USD 80,000 in a Seed funding round led by SOSV on December 19, 2022, marking a total of USD 80,000 raised to date.Because Animals, Inc. produces BioCrafted Meat™, specifically designed for dogs and cats. This product is crafted as a nutritionally optimized alternative to traditional meat, focusing on safety and sustainability. The company serves pet food companies, retailers, and directly markets to consumers, particularly in urban and suburban areas where the demand for premium pet food is prominent.Because Animals, Inc. generates revenue through direct sales and partnerships with retailers and pet food companies. Their flagship product, BioCrafted Meat™, is competitively priced within the premium segment, attracting consumers who seek high-quality pet nutrition. Sales primarily occur through bulk orders and direct purchases, complemented by potential subscription models to enhance customer retention.In December 2022, Because Animals, Inc. secured funding to expand its product line and market reach. The company aims to launch new innovative pet food products in the coming year. They are also targeting expansion into additional markets beyond their current urban focus, with plans to increase their geographical footprint by mid-2024. The recent Seed funding will support these new initiatives, allowing the company to enhance its production capabilities and marketing efforts.

## Funding rounds

- Seed, Dec 19, 2022 — SOSV
- Seed, May 20, 2021 — Orkla ASA, SOSV, Draper, KEEN Growth Capital
- Seed, Apr 16, 2021 — SOSV, RebelBio
- Seed, Oct 29, 2019 — SOSV, Draper, KEEN Growth Capital
- Seed, Oct 14, 2019 — SOSV
- Seed, Dec 31, 2018 — SOSV, RebelBio
- Seed, Jul 19, 2018, $0.1M — SOSV, RebelBio

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- RebelBio — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Seed
- KEEN Growth Capital (https://capitalatlas.ai/funds/keen-growth-capital) — Seed
- Orkla ASA — Seed