# Beauty Pie

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beauty-pie

- Industry: Consumer Products
- Headquarters: London, UK
- Website: www.beautypie.com
- Total disclosed funding: $187M
- Latest round: Series B (Aug 10, 2021)
- Investors on record: 5

## About

Based in London, UK, and founded in 2015 by Marcia Kilgore, Beauty Pie Limited operates as a provider of consumer products that allows customers to buy skincare and makeup via an online platform. In 2020, Beauty Pie Limited raised an undisclosed amount of venture funding led by new investor Index Ventures, with participation from other new investors Balderton Capital and General Catalyst Partners. In September 2021, the company raised USD 100 million in series B funding from Index Ventures, Insight Partners, Balderton Capital, General Catalyst Partners.
 
The company offers branded beauty products such as skincare, makeup, haircare, body care, fragrances, supplements, and gift products. The company buys high-end products from a range of producers and sells them under its own private label.
 
Any Consumer based in the UK or US can buy products direct from Beauty Pie. The Business also operates what it refers to as a 'buyers’ club'; a subscription-based model priced at GBP 10.00/USD15.00 for a monthly subscription or GBP 59.00/USD 59.00 for a yearly subscription.  
 
The company plans to use its series B funding raised in September 2021 to accelerate into new markets and continue expanding into a wider set of categories, and target users with a wider set of sales channels and more infrastructure such as warehouses, etc.

## Funding rounds

- Series B, Aug 10, 2021, $139M — Index Ventures, General Catalyst Partners, Insight Partners, Balderton Capital, Latitude Ventures
- Series A, May 22, 2020, $49M — Index Ventures, General Catalyst Partners, Balderton Capital

## Investors

- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A, Series B
- Balderton Capital (https://capitalatlas.ai/funds/balderton-capital) — Series A, Series B
- Insight Partners (https://capitalatlas.ai/funds/insight-partners) — Series B
- Latitude Ventures (https://capitalatlas.ai/funds/latitude-ventures) — Series B