# Beauty Drinks

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beauty-drinks

- Industry: Consumer Products
- Headquarters: China
- Total disclosed funding: $1.6M
- Latest round: Angel (Nov 18, 2021)
- Investors on record: 1

## About

Founded in 2020 and based in China, Beauty Drinks, also known as Beauty Beverage, is a beverage company that focuses on developing functional beverages for women. The company was founded by Yang Jian. In November 2021, Beauty Drinks raised CNY 10 million in angel funding led by new investor Meihua Ventures. As of 2021, the company’s drinks are distributed in 5 cities in the Guangdong-Hong Kong-Macao Greater Bay Area and it has a client base of around 30,000 customers.

Beauty Drinks operates through its primary health and beauty beverage brand, Xingyan Meiji MILK+; and health and beauty tea store brand, Mei Cha Ji. As of 2021, the company's portfolio has around 8 beauty agencies and more than 10 retail stores that are either directly operated by the company or franchised to sell its products.

Beauty Drinks plans to use the 2021 funding towards its product development, market expansion, and brand operations. It also intends to debut its Xingyan Meiji MILK+ brand on the Tmall website, followed by important traffic channels like Xiaohongshu, Weibo, WeChat, Douyin, and Station B.

## Funding rounds

- Angel, Nov 18, 2021, $1.6M — Plum Ventures

## Investors

- Plum Ventures (https://capitalatlas.ai/funds/plum-ventures) — Angel