# Beauty Bakerie Cosmetics Brand

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beauty-bakerie-cosmetics-brand

- Industry: Consumer Products
- Headquarters: Bethany, US
- Website: www.beautybakerie.com
- Total disclosed funding: $3M
- Latest round: Seed (Oct 12, 2017)
- Investors on record: 4

## About

Beauty Bakerie Cosmetics Brand, Inc. is a US-based beauty company specializing in vegan, gluten-free, and cruelty-free cosmetics, offering innovative products designed for a diverse clientele.Founded in 2011 in Bethany, US, Beauty Bakerie Cosmetics Brand, Inc. is known for its unique range of cosmetics. The company has not undergone significant pivots or changes and operates independently without any known subsidiaries. Cashmere Nicole and L Bellille are the founders, with Nicole having a history in the beauty industry. As of July 2024, Beauty Bakerie secured a funding of USD 4.59 mn in a funding round conducted prior to its acquisition by West Lane Capital Partners, which was aimed at enhancing the range of cosmetic and beauty products offered.Beauty Bakerie Cosmetics specializes in a unique range of vegan, gluten-free, and cruelty-free beauty products, emphasizing clean ingredients that cater to a wide audience. The company's core offerings include makeup essentials such as lip whips, setting powders, and eyeshadow palettes, designed for both everyday use and special occasions. Released since its founding in 2011, Beauty Bakerie's products have gained popularity in various geographical markets, including the United States, Canada, and select international locations, with a strong presence in over 2,000 retail outlets nationwide. The brand targets a diverse customer base, including makeup enthusiasts, professionals, and everyday consumers, promoting a lifestyle centered around beauty and wellness.Beauty Bakerie generates revenue primarily through direct-to-consumer sales and partnerships with retailers, allowing for a broad distribution of its product lines. The transaction structure typically involves individual purchases made by customers through the company’s website as well as through various retail partners. Notable flagship products, such as the Fortune Cookie Matte Lip Whip and Flour Setting Powder, are priced competitively to appeal to both budget-conscious consumers and those seeking premium beauty experiences. The company’s focus on quality ingredients and ethical production processes supports its branding and positioning within the competitive cosmetics market. Through strategic marketing and customer engagement initiatives, Beauty Bakerie continues to strengthen its revenue streams while expanding its reach in the beauty industry.In July 2024, the acquisition of Beauty Bakerie by West Lane Capital Partners is expected to broaden its cosmetic and beauty product offerings significantly. The funding secured will support the development of new products and entry into new markets. Specific upcoming products are currently in the design phase, with plans targeting expansion into additional international markets to broaden the customer base by the end of 2025.

## Funding rounds

- Seed, Oct 12, 2017, $3M — Unilever Ventures, 645 Ventures, Blue Consumer Capital, Harlem Capital Partners

## Investors

- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Seed
- 645 Ventures (https://capitalatlas.ai/funds/645-ventures) — Seed
- Blue Consumer Capital (https://capitalatlas.ai/funds/blue-consumer-capital) — Seed
- Harlem Capital Partners (https://capitalatlas.ai/funds/harlem-capital-partners) — Seed