# Beautified

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beautified

- Industry: Travel & Leisure
- Headquarters: New York, US
- Website: www.getbeautified.com
- Total disclosed funding: $1.2M
- Latest round: Seed (Aug 13, 2014)
- Investors on record: 2

## About

Beautified enhances smaller living spaces with innovative home improvement solutions, focusing on eco-friendly renovations and custom design tailored for urban dwellers.Beautified specializes in home improvement services, particularly for studio apartments, and was founded by Laura Joske. The company is headquartered in New York, US. In August 2014, Beautified raised USD 1.2 mn in Seed funding from New Enterprise Associates, Manzanita Capital, Carmen Busquets, and various angel investors, marking it as a targeted investment for growth.Get Beautified specializes in providing a range of home improvement solutions aimed at enhancing the living experience in smaller spaces, particularly studio apartments. The company offers services such as interior design consultations, DIY project guidance, and eco-friendly home renovation tips. Its core product offerings include custom design ideas for kitchens and bedrooms, innovative use of materials like resin for art projects, and environmentally conscious solutions for waste management. Get Beautified targets urban dwellers and homeowners looking to optimize their living spaces while maintaining aesthetic appeal. The company’s market reach extends to major urban centers across Australia, including Adelaide, as well as environmentally conscious consumers in regions like Las Vegas.Get Beautified generates revenue through a combination of direct-to-consumer sales and partnerships with local retailers and contractors. The company’s business model includes offering design consultation services on a per-project basis, where clients pay fees based on the scope of the design work required. Additionally, it engages in affiliate marketing by connecting consumers with eco-friendly products or services, potentially earning commissions on each transaction. Get Beautified’s flagship offerings, such as kitchen and bedroom design services, are priced competitively within the market to attract a broad customer base, including renters and homeowners looking to enhance their indoor living environment.In August 2014, Beautified raised USD 1.2 mn in Seed funding to support its initiatives. The company aims to expand its offerings by designing new products focused on sustainable living solutions. Beautified plans to enter new markets, specifically targeting eco-conscious consumers in Europe and Asia by 2025. The recent funding will be utilized to enhance product development and marketing efforts in these new regions.

## Funding rounds

- Seed, Aug 13, 2014, $1.2M — New Enterprise Associates, Manzanita Capital

## Investors

- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Seed
- Manzanita Capital (https://capitalatlas.ai/funds/manzanita-capital) — Seed