# BeatFit

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/beatfit

- Industry: Travel & Leisure
- Headquarters: Tokyo, Japan
- Website: www.beatfit.jp
- Total disclosed funding: $3.6M
- Latest round: Series B (Oct 19, 2021)
- Investors on record: 6

## About

Based in Japan, BeatFit Inc. develops a mobile digital healthcare service that combines audio-guided content with machine learning, promoting enjoyable and effective exercise habits among users.BeatFit Inc. is known for its innovative approach to digital health, founded in 2018 in Tokyo, Japan. The company has completed 4 deals, with its most recent funding round occurring on October 19, 2021, where it raised JPY 200 million in Series B funding led by Infocom Corporation, along with Tsukui Capital and Voyage Ventures. The company's CEO, Manabu Morgan, is at the helm of its operations, supporting its mission to enhance health management solutions. BeatFit does not operate under a parent company or have subsidiaries.BeatFit offers a digital healthcare service that integrates original audio-guided content with a proprietary system utilizing machine learning, aimed at facilitating enjoyable and sustainable exercise habits. The core product, the BeatFit App, is available through the App Store and Google Play Store for a monthly subscription of JPY 1,480 (tax included). With over 900 pieces of content across 12 genres, the app features regularly updated programs, seasonal events, and community engagement activities, catering to individual users interested in fitness and wellness. Additionally, BeatFit provides tailored solutions for businesses, focusing on improving employee fitness habits and mental health through team competitions and data analytics, specifically targeting corporations interested in health management systems.BeatFit generates revenue predominantly through subscription fees associated with its BeatFit App, which operates on a B2C model. Customers pay a monthly fee for access to the app's extensive library of fitness content and community features, with the initial 30 days offered on a trial basis. For corporate clients, the company customizes health management solutions that may involve annual contracts or subscription-based arrangements tailored to individual company needs. By providing specialized services that enhance employee wellness, BeatFit positions itself as a partner in corporate health initiatives, ensuring a steady revenue stream from both individual users and business clients.Following its Series B funding round on October 19, 2021, where BeatFit raised JPY 200 million, the company plans to utilize these funds to invest in acquiring engineering talent and to promote the development of in-house products. BeatFit aims to forge a business alliance with Infocom to accelerate growth within the health management sector. Furthermore, the company intends to expand its offerings beyond health promotion, exploring new business ventures to enhance corporate value. Specific details about upcoming products or targeted geographic expansions have not been disclosed.

## Funding rounds

- Series B, Oct 19, 2021, $1.8M — Voyage Ventures, Infocom Corporation, Tsukui Capital
- Series A, Mar 29, 2019, $1.8M — Daiwa Corporate Investment, Susquehanna International Group, Sony Innovation Fund

## Investors

- Daiwa Corporate Investment (https://capitalatlas.ai/funds/daiwa-corporate-investment) — Series A
- Susquehanna International Group — Series A
- Sony Innovation Fund (https://capitalatlas.ai/funds/sony-innovation-fund) — Series A
- Voyage Ventures (https://capitalatlas.ai/funds/voyage-ventures) — Series B
- Infocom Corporation — Series B
- Tsukui Capital (https://capitalatlas.ai/funds/tsukui-capital) — Series B