# Be Applied

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/be-applied

- Industry: Software
- Headquarters: London, UK
- Website: www.beapplied.com
- Total disclosed funding: $2M
- Latest round: Seed (Oct 16, 2018)
- Investors on record: 5

## About

Be Applied Ltd is a recruitment technology company offering data-driven solutions aimed at enhancing the hiring process while reducing bias through innovative software tools.Founded in 2015, Be Applied Ltd is a London-based recruitment technology firm that focuses on improving the hiring process through its software platform. The company has raised a total of GBP 2.74 mn in funding, with the latest round occurring in March 2020 involving the investor Tripple. Founded by Kate Glazebrook, the current CEO is Khyati Sundaram. Be Applied has conducted three funding deals to date, indicating an established presence in the recruitment sector.Applied offers a comprehensive recruitment software platform designed to enhance the hiring process through data-driven and evidence-based methodologies. The core offerings include predictive assessments, structured interviews, and analytics tailored for various hiring stages, all aimed at identifying top talent while minimizing bias. Their solutions are engineered to improve the quality of hires by facilitating access to a wider and more skilled talent pool, with features such as CV anonymisation, smart role builders, and an extensive library of skills assessments. These tools cater to a diverse clientele across multiple sectors, including healthcare, technology, and finance, serving over 1.3 million candidates worldwide and supporting more than 20,000 active job roles across 80 distinct industries. The company’s geographic reach spans multiple international markets, enabling clients to implement structured hiring practices globally.Revenue generation for Applied is structured around a subscription-based model that provides clients access to their suite of recruitment tools and services. Clients, primarily businesses seeking to enhance their hiring processes, subscribe to the software for continuous use, which includes access to features like AI-assisted content generation and data analytics. The transactions typically involve an annual or monthly subscription fee, allowing organizations to leverage the platform’s capabilities for their recruitment needs without significant upfront costs. Flagship offerings, such as the Job Description Analysis tool and the shortlisting solution, serve as key components of the platform, aiming to streamline applicant screening and improve overall hiring efficacy. Each service is designed to deliver measurable results in candidate quality and hiring speed, aligning with the diverse needs of the company's varied client base.In March 2020, Be Applied Ltd raised GBP 2.74 mn in venture funding from new investor Tripple, which will be utilized to enhance their product offerings and expand into new markets. The company is designing new features for its platform, including advanced predictive analytics tools aimed at improving the hiring process further. Plans are underway to target the European and North American markets for expansion, with the intention to establish a presence by the end of 2023.

## Funding rounds

- Seed, Oct 16, 2018, $2M — Blackbird, Angel Academe, Impact Generation Partners, Skip Capital, Giant Leap

## Investors

- Blackbird (https://capitalatlas.ai/funds/blackbird) — Seed
- Angel Academe (https://capitalatlas.ai/funds/angel-academe) — Seed
- Impact Generation Partners (https://capitalatlas.ai/funds/impact-generation-partners) — Seed
- Skip Capital (https://capitalatlas.ai/funds/skip-capital) — Seed
- Giant Leap (https://capitalatlas.ai/funds/giant-leap) — Seed