# Be-A Japan

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/be-a-japan

- Industry: Consumer Products
- Headquarters: Tokyo, Japan
- Website: https://withbe-a.com
- Total disclosed funding: $1.6M
- Latest round: Seed (Jun 7, 2021)
- Investors on record: 1

## About

Based in Tokyo, Japan, Be-A Japan specializes in the production of innovative absorbent underwear designed for menstrual care, focusing on effective solutions to challenges like leakage and odor.Be-A Japan, Inc. is engaged in manufacturing absorbent underwear tailored for menstrual hygiene, headquartered in Tokyo, Japan. Founded by individuals with a commitment to women's health, the company has successfully completed one funding deal. On June 7, 2021, Be-A Japan raised JPY 180 million in a SEED funding round led by NOW, Inc. This funding represents the total amount raised by the company to date.Be-A specializes in innovative absorbent underwear designed for menstrual care, primarily offering their signature sanitary shorts. The product line features models such as Signature Shorts, capable of absorbing around 125 ml, and Ultra Heavy & Night Shorts, with a capacity of approximately 150 ml, along with lighter models for various flow levels and junior versions for younger users. The products are marketed chiefly within Japan, with plans for international expansion.Be-A operates a direct-to-consumer sales model through its official online store, where customers can purchase the flagship products like the Signature Shorts and Ultra Heavy & Night Shorts at set prices. They also offer subscription services for iron supplements, enhancing their approach to menstrual health. Revenue is generated through direct transactions with options for free returns or exchanges within a specified period, supporting customer retention and loyalty.Following their recent SEED funding of JPY 180 million raised in June 2021, Be-A Japan intends to create sales networks, enhance product development, and bolster marketing efforts. The company aims to expand its reach into international markets by launching new product lines tailored to diverse customer needs. Specific details about upcoming product releases or targeted geographic regions for expansion have not been disclosed.

## Funding rounds

- Seed, Jun 7, 2021, $1.6M — NOW (Japan)

## Investors

- NOW (Japan) — Seed