# Baynote

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baynote

- Industry: Marketing/Advertising
- Headquarters: San Jose, US
- Website: www.baynote.com
- Total disclosed funding: $28M
- Latest round: Series C (Jan 10, 2011)
- Investors on record: 5

## About

Baynote Inc. is a company focused on delivering personalized customer engagement solutions, enhancing online interaction through advanced analytics and recommendation systems tailored for e-commerce and digital content.Founded in 2004 in San Jose, US, Baynote specializes in customer engagement solutions. In September 2016, it was acquired by Kibo Software, Inc. from several investors including Aspenwood Ventures. The company has completed a total of 5 deals, with its most recent deal dated September 27, 2016. The latest funding round raised USD 4.75 mn, matching the total amount raised of USD 4.75 mn. Eric Guo and Hugh Guo are the founders, with Bill Hustad serving as the current CEO.Baynote.com specializes in providing personalized customer engagement solutions designed to optimize online user experiences. The company's core offerings include advanced recommendation engines and analytics tools that leverage machine learning to analyze customer behavior and preferences. These solutions aim to enhance user satisfaction and conversion rates for e-commerce platforms and digital content providers. Baynote serves a diverse array of clients, including retail giants and media companies, helping them to better understand their customers and tailor their offerings accordingly. The geographical markets for these products include North America and Europe, where demand for personalized digital experiences is rapidly growing.Baynote.com generates revenue primarily through subscription-based models, where clients pay for ongoing access to its suite of personalization and analytics tools. Clients typically engage in annual contracts that ensure continued support and updates for the software, allowing them to adapt to changing consumer behaviors. The pricing structure is tiered, offering various service levels tailored to the size and needs of the business, including flagship products that enhance customer engagement. Transactions are structured around direct partnerships with businesses in sectors such as e-commerce and digital media, allowing clients to integrate Baynote’s technology seamlessly into their existing platforms.Post-acquisition by Kibo Software, Inc., Baynote plans to enhance its commerce solutions and improve customer experience. Though specific new products have not been detailed, the acquisition is expected to support new initiatives. The company will likely utilize recent funding to bolster its product offerings and expand its market reach, further strengthening its position in North America and Europe.

## Funding rounds

- Series C, Jan 10, 2011, $13M — Aspenwood Ventures, JK&B Capital, Steamboat Ventures, Singtel Innov8
- Series B, Jan 17, 2007, $11M — Aspenwood Ventures, JK&B Capital, Steamboat Ventures, Chess Ventures
- Series A, Mar 1, 2005, $4M — Aspenwood Ventures, JK&B Capital, Chess Ventures

## Investors

- Aspenwood Ventures (https://capitalatlas.ai/funds/aspenwood-ventures) — Series A, Series B, Series C
- JK&B Capital (https://capitalatlas.ai/funds/jk-b-capital) — Series A, Series B, Series C
- Chess Ventures (https://capitalatlas.ai/funds/chess-ventures) — Series A, Series B
- Steamboat Ventures (https://capitalatlas.ai/funds/steamboat-ventures) — Series B, Series C
- Singtel Innov8 (https://capitalatlas.ai/funds/singtel-innov8) — Series C