# BAYiQ

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bayiq

- Industry: Software
- Headquarters: Scottsdale, US
- Website: www.bayiq.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Apr 11, 2017)
- Investors on record: 2

## About

BAYiQ, Inc. is a provider of automated marketing software designed specifically for the independent tire and automotive repair industry, enhancing customer engagement through innovative tools.Founded in 2015 and headquartered in Scottsdale, US, BAYiQ, Inc. provides marketing solutions for the automotive sector. The company underwent an acquisition by AutoVitals, Inc. in January 2021, after receiving investments from Cobre Capital and The Arizona Founders Fund. Jennifer Thronson leads the company as CEO. BAYiQ has successfully raised a total of USD 1.70 mn in funding, most recently in a SEED round in January 2021, which remains the only known deal to date.BAYiQ specializes in providing automated marketing software tailored for the independent tire and automotive repair industry. The company's core offerings include a loyalty rewards program, automated service reminders, appointment scheduling tools, and a system for managing online reviews. These features enhance customer retention and increase transaction value by simplifying communication between repair shops and their clients. The software integrates seamlessly into existing shop management systems, enabling tire dealers and repair centers to track customer interactions and loyalty metrics in real time. BAYiQ primarily serves the United States market, catering to a diverse clientele that includes independent tire dealers and automotive repair centers seeking to enhance their marketing efforts and improve customer engagement.BAYiQ operates on a subscription-based revenue model, where clients pay for access to its suite of marketing tools designed for the auto repair sector. Transactions typically occur through monthly or annual subscriptions, with clients enrolling in the loyalty rewards program as part of their service package. This structure facilitates consistent revenue streams while providing clients with essential marketing capabilities. Clients utilize the platform to engage customers through features like service reminders and promotional communications, thereby driving sales and increasing customer loyalty. Specific pricing plans have not been disclosed, but the offerings are aimed at enhancing operational efficiency and profitability for tire and auto repair businesses.After the acquisition by AutoVitals, Inc. in January 2021, BAYiQ is positioned for strategic growth through the enhancement of its product offerings. The company aims to develop and launch new marketing tools specifically designed for the tire and automotive sectors. While specific release dates have not been disclosed, there are plans to target expansion into new geographic regions within the U.S. market to increase its client base. The funds raised in the SEED round will be utilized to support these initiatives and facilitate the company's growth in response to increasing demand for its marketing solutions.

## Funding rounds

- Seed, Apr 11, 2017, $1.7M — Cobre Capital, The Arizona Founders Fund

## Investors

- Cobre Capital (https://capitalatlas.ai/funds/cobre-capital) — Seed
- The Arizona Founders Fund (https://capitalatlas.ai/funds/the-arizona-founders-fund) — Seed