# Baydin

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baydin

- Industry: Internet
- Headquarters: Mountain View, US
- Website: www.baydin.com
- Total disclosed funding: $0M
- Latest round: Seed (Sep 10, 2009)
- Investors on record: 1

## About

Baydin, now known as Boomerang, specializes in innovative email productivity tools that enhance efficiency and help users manage email overload effectively.Founded in 2010 by Aye Moah in Mountain View, US, Baydin focuses on developing tools for email management. The company has secured a total of USD 0.37 mn through 3 deals, with its latest funding round being a Seed round completed on April 5, 2011.Boomerang offers several email productivity products designed to streamline user experience. Its flagship products include The Email Game, which makes inbox management engaging through gamification, and Revive Your Inbox, which promotes a structured approach to reducing email volume. Additionally, Inbox Pause allows users to temporarily halt incoming emails, minimizing distractions. These tools target a diverse audience including professionals and organizations in sectors such as finance, technology, and education on a global scale.Boomerang operates on a subscription-based revenue model, offering various pricing plans tailored for individuals and businesses. These plans provide enhanced features for users, ensuring ongoing engagement with their software and facilitating straightforward transactions. The company's strategy includes direct-to-consumer sales and partnerships with businesses of all sizes, aiming to optimize email management and increase efficiency across its client base.With the recent Seed financing of USD 0.37 mn raised in April 2011, Baydin plans to utilize these funds to further develop its product offerings and expand its market reach. The company is focused on launching new productivity tools and exploring opportunities in new geographic regions. Specific details on upcoming product launches or targeted markets have not been disclosed.

## Funding rounds

- Seed, Sep 10, 2009, $0M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed