# Baton Market

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baton-market

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.batonmarket.com
- Total disclosed funding: $15M
- Latest round: Series A (Dec 19, 2024)
- Investors on record: 9

## About

Founded in 2021 by Chat Joglekar (CEO), Dylan Gans, and Jamie Roth, and based in New York, US, Baton Market, Inc. operates as a financial service platform for small business owners to evaluate and manage their financials.In January 2025, Baton Market, Inc. raised USD 10 million in series A funding led by new investor Obvious Ventures, with participation from returning investor Divergent Capital, Zeno Ventures, and Bloomberg Beta. Other new investors Burst Capital, FJ Labs, Fluent Ventures, an individual, and other unspecified investors also participated in the round. The firm offers business valuation services for small business owners based on their responses to a quiz-based questionnaire, public data, industry benchmarks, and the firm’s accounting and financial information. The firm also mediates the selling processes by connecting business owners with prospective buyers and offers third-party evaluations for businesses to get an accurate estimation of their financial worth. The company intends to use the January 2025 funding to expand its team by hiring engineers and marketing

## Funding rounds

- Series A, Dec 19, 2024, $13M — Bloomberg Beta, Obvious, FJ Labs, Zeno Ventures, Burst Capital, Divergent Capital, 75 & Sunny, Fluent Ventures
- Seed, Apr 4, 2022, $2.7M — Bloomberg Beta, Giant Ventures

## Investors

- Bloomberg Beta (https://capitalatlas.ai/funds/bloomberg-beta) — Seed, Series A
- Giant Ventures (https://capitalatlas.ai/funds/giant-ventures) — Seed
- Obvious (https://capitalatlas.ai/funds/obvious) — Series A
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A
- Zeno Ventures (https://capitalatlas.ai/funds/zeno-ventures) — Series A
- Burst Capital (https://capitalatlas.ai/funds/burst-capital) — Series A
- Divergent Capital (https://capitalatlas.ai/funds/divergent-capital) — Series A
- 75 & Sunny (https://capitalatlas.ai/funds/75-sunny) — Series A
- Fluent Ventures (https://capitalatlas.ai/funds/fluent-ventures) — Series A