# BAT Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/bat-co

- Industry: Marketing/Advertising
- Headquarters: Seoul, South Korea
- Website: www.batcrew.co.kr/
- Total disclosed funding: $5.2M
- Latest round: Series A (Feb 3, 2026)
- Investors on record: 2

## About

Based in South Korea, BAT Co., Ltd. is a comprehensive brand agency that specializes in branding, marketing, and performance optimization to enhance client visibility and market impact.BAT Co., Ltd. was founded in 2016 and is headquartered in Seoul, South Korea. The company operates as a brand agency, providing integrated marketing solutions. Recent developments include raising KRW 7.5 billion in SERIES A funding on February 3, 2026, from investors Hana Securities and K2 Investment Partners. This funding supports their initiatives in artificial intelligence, e-commerce infrastructure, and launching private label brands.BAT operates as a comprehensive brand agency, offering a range of integrated services that combine branding, marketing, and performance optimization. Their core product offerings include strategic brand development, digital marketing solutions, and performance-driven advertising strategies tailored to enhance client visibility and market impact. By leveraging data analytics and creative approaches, BAT aims to help businesses effectively engage their target audiences and achieve measurable growth. Clients include prominent companies in various sectors, such as CJ Olive Young, Toss, and major digital platforms, indicating a diverse customer base that spans industries and geographical markets, particularly in South Korea and potentially other regions within Asia. The agency's strategic partnerships enhance its capabilities, allowing them to deliver advertising solutions that address the evolving needs of brands in a competitive landscape.BAT's revenue model is primarily structured around partnerships and service agreements with various clients, encompassing B2B transactions where clients engage BAT for brand growth and marketing strategies. Revenue is generated through bespoke advertising campaigns, performance marketing services, and digital solutions offered to partner companies. These transactions often involve multi-year contracts that include various performance metrics and deliverables, ensuring a consistent income stream for the agency. The pricing structure varies depending on the complexity and scope of the services rendered, with flagship offerings such as performance marketing campaigns and collaborative advertising solutions forming the backbone of their revenue generation strategy. BAT's partnerships with entities like Naver and Meta provide additional revenue opportunities by integrating advanced advertising technologies into their service offerings, aligning their financial growth with the success of their clients' campaigns.In February 2026, BAT Co., Ltd. raised KRW 7.5 billion in SERIES A funding, which will be utilized to advance artificial intelligence solutions, expand global electronic commerce infrastructure, and launch private label brands. The company plans to introduce new products focused on enhancing digital marketing strategies for clients and is targeting expansion into additional Asian markets by the end of 2026.

## Funding rounds

- Series A, Feb 3, 2026, $5.2M — K2 Investment Partners, Hana Securities

## Investors

- K2 Investment Partners (https://capitalatlas.ai/funds/k2-investment-partners) — Series A
- Hana Securities (https://capitalatlas.ai/funds/hana-securities) — Series A