# Basma Health

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/basma-health

- Industry: Healthcare
- Headquarters: Beirut, Lebanon
- Website: www.basma.com
- Total disclosed funding: $4.2M
- Latest round: Series A (Jun 15, 2021)
- Investors on record: 7

## About

Basma Health Limited specializes in orthodontic solutions, offering customized invisible braces that utilize advanced digital 3D technology to enhance dental aesthetics and functionality for clients across multiple regions.Established in 2020 and headquartered in Beirut, Lebanon, Basma Health Limited focuses on providing innovative dental solutions. The company has secured a total of USD 3.00 mn in funding, with the latest round being a Series A raised on June 15, 2021, led by Middle East Venture Partners. The founder and CEO, Cherif Massoud, has established a presence in the dental tech market, emphasizing personalized patient care. Basma has completed 2 funding deals, with significant investors including Cedar Mundi Ventures, IM Capital, International Financial Advisors, SOSF, and the iSME Programme.Basma specializes in providing customized invisible braces designed for teeth straightening, utilizing advanced digital 3D technology. The core service involves a comprehensive consultation, which includes a 3D scan of the patient's teeth at partner clinics, followed by the development of a personalized treatment plan. Customers receive a 3D preview of their expected smile transformation and, if satisfied, can order a customized invisible braces kit that is delivered directly to their home. The treatment process includes regular virtual check-ins to monitor progress, ensuring that adjustments can be made promptly. The company serves individual clients seeking orthodontic solutions across the UAE, Lebanon, Saudi Arabia, Kuwait, Oman, and Bahrain.Basma generates revenue through a direct-to-consumer model, offering a range of pricing options, including a one-time fee or monthly installments for their services. The revenue structure centers around the sale of invisible braces, customized for each patient based on their dental needs. Customers incur costs related to the initial 3D scan, doctor consultation, custom invisible braces set, retainers, and ongoing virtual monitoring, all encompassed within the overall treatment plan. This pricing strategy positions Basma as a cost-effective alternative to traditional in-clinic orthodontic treatments, appealing to a broad client base looking for accessible and affordable dental care solutions.The recent Series A funding of USD 3.00 mn will be utilized to hire new employees, expand Basma's geographic reach across the Middle East, and scale up its platform. The company plans to grow its network of partner dental clinics specifically across Saudi Arabia, the UAE, and the broader region. As part of its future development strategy, Basma aims to introduce new orthodontic products and enhance its service offerings to better cater to its clients' needs.

## Funding rounds

- Series A, Jun 15, 2021, $3M — Middle East Venture Partners, International Financial Advisors, Cedar Mundi Ventures, IM Ventures, iSME Programme, SOSF
- Seed, Jan 27, 2020, $1.2M — B&Y Venture Partners, Cedar Mundi Ventures, iSME Programme

## Investors

- B&Y Venture Partners (https://capitalatlas.ai/funds/b-y-venture-partners) — Seed
- Cedar Mundi Ventures (https://capitalatlas.ai/funds/cedar-mundi-ventures) — Seed, Series A
- iSME Programme (https://capitalatlas.ai/funds/isme-programme) — Seed, Series A
- Middle East Venture Partners (https://capitalatlas.ai/funds/middle-east-venture-partners) — Series A
- International Financial Advisors — Series A
- IM Ventures (https://capitalatlas.ai/funds/im-ventures) — Series A
- SOSF — Series A