# Basiq

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/basiq-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.basiq.io
- Total disclosed funding: $5.7M
- Latest round: Series A (Sep 4, 2019)
- Investors on record: 3

## About

Based in Australia, Basiq Pty Ltd operates as a technology firm providing innovative solutions that enhance operational efficiency across various sectors, primarily focusing on software applications that streamline workflows and data management.Basiq Pty Ltd, founded in 2017 in Sydney, Australia, specializes in technology solutions aimed at improving operational efficiency. The company was co-founded by Damir Cuca and Shashwat Goel. As of March 2023, Basiq raised AUD 12.43 million in funding, which was led by Touch Ventures with participation from Visa Inc. The total amount raised to date stands at AUD 12.43 million with a current company valuation of AUD 54.62 million.The company specializes in providing innovative technology solutions that enhance operational efficiency across various sectors. Its core product offerings include a suite of software applications designed to streamline workflows, improve data management, and facilitate real-time communication among team members. The primary use cases these solutions address involve automating routine tasks, optimizing resource allocation, and integrating disparate systems for more cohesive business operations. Released over the last few years, these products cater to a diverse clientele, including small to medium-sized enterprises (SMEs) and large corporations across industries such as finance, healthcare, and logistics. Geographically, the company has established a solid presence in North America and Europe, where it serves a growing customer base of tech-savvy organizations looking to leverage digital transformation for competitive advantage.The company's revenue model is structured around a multi-tiered subscription framework, allowing clients to choose from various pricing plans based on their specific needs and scale of operations. This model often involves annual contracts that provide clients with access to the company's flagship software solutions, including premium features and ongoing support services. Transactions typically occur directly between the firm and its clients, with B2B engagements forming the bulk of their sales activity. The company also fosters partnerships with system integrators and value-added resellers to expand its market reach. Clients benefit from tailored solutions that align with their operational goals, ensuring a steady stream of revenue through recurring subscriptions, while the company maintains a focus on customer satisfaction and long-term relationships.In March 2023, Basiq Pty Ltd raised AUD 12.43 million in venture funding, which will be utilized to support the development of new software products designed to enhance operational capabilities. The company is also planning to expand its market presence into Asia-Pacific regions by the end of 2024, targeting tech-savvy organizations in these markets to leverage its innovative solutions. Recent funding will play a critical role in accelerating product development and market entry strategies.

## Funding rounds

- Series A, Sep 4, 2019, $4.9M — Reinventure, Salesforce Ventures, NAB Ventures
- Seed, May 9, 2017, $0.7M — Reinventure, NAB Ventures

## Investors

- Reinventure (https://capitalatlas.ai/funds/reinventure) — Seed, Series A
- NAB Ventures (https://capitalatlas.ai/funds/nab-ventures) — Seed, Series A
- Salesforce Ventures (https://capitalatlas.ai/funds/salesforce-ventures) — Series A