# Basic

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/basic

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.basicinc.jp
- Total disclosed funding: $11M
- Latest round: Series D (Mar 1, 2022)
- Investors on record: 7

## About

Based in Japan, Basic Inc. focuses on providing comprehensive BtoB marketing support services to enhance business marketing efforts through an integrated platform that combines various marketing tools.Basic Inc. was founded in 2004 and is headquartered in Tokyo, Japan. The company specializes in BtoB marketing support services and has successfully completed 3 funding deals. The most recent deal occurred on March 1, 2022, where Basic Inc. raised JPY 247 million in Series D funding from investors including Mizuho Capital, R SQUARED, and SMBC Venture Capital. The total amount raised by the company stands at JPY 247 million, with a current valuation of JPY 8,069.026 million. Joe Myers is the founder of Basic Inc., although no information about his previous entrepreneurial endeavors is available.Basic Inc. specializes in BtoB marketing support services, offering a suite of tools designed to streamline marketing efforts for businesses. Their offerings include an all-in-one marketing platform that integrates content management system (CMS) and marketing automation (MA) capabilities, facilitating website management, email communication, customer relationship management, and AI-driven content creation from a single interface. The platform addresses critical lead acquisition and nurturing aspects, serving various sectors engaged in BtoB marketing. Basic Inc. primarily operates within the Japanese market, assisting businesses in optimizing their web marketing initiatives and enhancing operational efficiency.In the most recent year reported, Basic Inc. generated revenue amounting to JPY 15,988,897.70, reflecting its subscription-based model that grants clients access to integrated marketing tools and consulting services. Clients typically subscribe on a monthly or annual basis to utilize features essential for successful BtoB marketing.In March 2022, Basic Inc. raised JPY 247 million in Series D funding to accelerate product development and expand its workforce. The company plans to introduce new products aimed at enhancing their marketing platform, although specific launch dates are not disclosed. Furthermore, Basic Inc. is exploring opportunities for geographic expansion into new markets, focusing on areas that align with their core business strategy.

## Funding rounds

- Series D, Mar 1, 2022, $2.1M — SMBC Venture Capital, Mizuho Capital, R SQUARED
- Series D, Dec 2, 2021, $8.8M — Digital Advertising Consortium, Hakuhodo DY Ventures, i-nest capital, One Capital

## Investors

- Digital Advertising Consortium — Series D
- Hakuhodo DY Ventures (https://capitalatlas.ai/funds/hakuhodo-dy-ventures) — Series D
- i-nest capital (https://capitalatlas.ai/funds/i-nest-capital) — Series D
- One Capital — Series D
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series D
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series D
- R SQUARED — Series D