# BaseUp Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/baseup-technologies

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.baseup.com.au
- Total disclosed funding: $2.7M
- Latest round: Seed (Jul 25, 2022)
- Investors on record: 5

## About

Based in New South Wales, Australia, and founded in 2017, BaseUp Technologies Pty Ltd. operates as a provider of smart parking technology that primarily helps employers, property owners, and staff from organizations. In August 2022, BaseUp Technologies Pty Ltd raised USD 4.25 million in seed funding led by Marbruck Investments. As of August 2022, the company has helped over 100,000 staff across Australia and North America and is led by its CEO Alex Peck.

BaseUp Technologies Pty Ltd. offers a smart parking platform available on iOS and Android devices for landlords and tenants to manage and access office parking with a management dashboard, visitor management, APIs and integrations, security and compliance, car park access, and reporting suite. The company's client base includes Commonwealth Bank of Australia, Goodman, Walker, Westpac Bank, Mirvac, and EY.

The company plans to use the investment seed funding for its expansion in the United States.

## Funding rounds

- Seed, Jul 25, 2022, $2.7M — Marbruck Investments, A.N., Holman Investments Pty. Limited, Cratz, Investments Pty Ltd, Genewen, Pty. Ltd., Wolfund, Pty Ltd

## Investors

- Marbruck Investments (https://capitalatlas.ai/funds/marbruck-investments) — Seed
- A.N., Holman Investments Pty. Limited — Seed
- Cratz, Investments Pty Ltd — Seed
- Genewen, Pty. Ltd. — Seed
- Wolfund, Pty Ltd — Seed